Internet Group of Brazil: Parental Control
Written on July 18, 2008 by KiwiPulse · Posted in Advertising · 12 Comments
How can a teddy bear, a cow and a monkey contribute to an ad campaign? Well does a striptease ring a bell? Definitely not an idea in my mind!
IG (Internet Gratis/Internet Group) a free ISP operating a content and ecommerce portal in Brazil has launched an ad campaign with an important message about parental control: “Children can learn many things on the Internet. IG Parental Control. Make the Internet a safe place.”
Although the message is simple and clear, I think the execution is a bit weak. Will parents take the message seriously with these cute stuffed animals undressing themselves? What do you think?
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Air Pollution: The Sticky Poster Raises Awareness
Written on July 2, 2008 by KiwiPulse · Posted in Advertising · 19 Comments
To show how badly air pollution can damage your lungs, a marketing firm by the name of JWT in Hong Kong came up with this extremely creative and effective ’sticky poster’. This promotional poster has a sticky film and over time it collects the dust, dirt and other pollutants to the poster revealing the dirty lungs. This marketing campaign received a great deal of attention from the media in Hong Kong. And sure sticks out in my mind!
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