Back in February I published a post about Adidas’ 2008 Olympic Campaign in China with the slogan; Together in 2008, Impossible is Nothing. As always, KiwiPulse will keep you posted! Below are another set of videos and ads from the campaign. The main focus this time was the message of teamwork where there are groups of athletes for the Olympic games instead an individual athlete.  Quite impressive!

I have watched a few hours of the 2008 Olympic games and I can see that the proud Chinese supporters are present on every competitions. Even if they represent 1% of the Chinese population to support for their athletes, they will always outnumber all of us since they have one third of the world’s population!

…continue reading the post Adidas Group: Impossible Is Nothing, Part Two

The idea of using the Olympic games as advertising doesn’t surprised me much. This month everything seem to concentrate on the Olympic games. Making sure not to miss out on this chance Banco Bradesco, one of the four biggest banks in Brazil, launched an advertising campaign with the Olympics games as the theme. Internationally, Bradesco has branches in New York, Grand Cayman and Nassau. They also have financial subsidiaries and affiliations in Nassau, Luxembourg, Buenos Aires, Grand Cayman and Tokyo.

The sports metaphor of this ad campaign is quite creative. But does an Olympian need more than one skill to win?

…continue reading the post Olympics: You Need To Have A Lot Of Skills

Have you heard of the saying: “I don’t know much about art, but I know what I like”? I can’t remember the author of this saying but it makes sense. The more exposure I have to art, the more admiration I have for each unique and exquisite piece of art.  Blogging has given more opportunity to visit artists’ websites, museums, galleries, art schools. This experience has not only open my mind to art but it also inspire me to seek for more beautiful pieces to admire.

Through my journey of searching I came across some great pieces (see below). What’s special about the website that offer these pieces is that it’s a place where artists can offer their artwork to the world; it’s like an art market where you can buy and sell art.  Art admirers can view all kinds of artworks, from paintings to photography and more, by various talented artists. The artists of the website called this venture The Art Project; a place where artists will benefit in every way and where art lovers can buy artwork online with reasonable prices.

Art isn’t always pretty, some are difficult or even painful to look at. Try to see beneath the surface of the object, to imagine the artist’s experience while making it, his or her unique viewpoint. Enter the experience with an open mind and you will leave with a fresh perspective.

I am not much of an artist, but if you are I encourage you to submit your work. Who knows…you might be able to sell art online successfully!

…continue reading the post The Art Project: A Project Made For Artists

I have always been living near a McDonald’s restaurant and as a result I have seen so many ads from McDonald.  It’s not just near home but wherever I go I see their ads. They sure do not give up in convincing people to consume their fast food?  For me , being lazy at cooking doesn’t help much in escaping from them! And now they are putting plasma TV in their restaurants…I guess they want people to stay more longer to munch on more fast food or to eventually feel attached to the restaurant so that they will come back, who knows.

Here’s an advertising campaign completely different from what they are usually trying to promote. Instead of introducing a new menu they are reminding people to ‘use the trash can’. It’s nice to see they are trying to keep the Earth clean but I wonder if it’s more about good public relation for them. What do you think?

…continue reading the post McDonald: Use The Trash Can

Did  you know that celebrities play an important role for the advertising industry. Annually billions of dollars are spent on celebrity endorsement contracts. Theory and practice prove that the use of super stars in advertising generates a lot of publicity and attention from the public. The central goal of advertising is the persuasion of people.

That’s why the French government launched their safety-awareness campaign  with Karl Lagerfeld, the most influential fashion designers of the late 20th century, slipped on a yellow reflective vest to deliver a message that road safety is important. The vest and a reflective triangle will become mandatory for all drivers and cyclists effective July 1, 2008. After a three-month grace period, violators will be fined 135 euros. Let’s see how Karl Lagerfeld can change the French’s habits by wearing an un-chic or in another word ugly yellow safety vest.

…continue reading the post French Road Safety: Yellow Vest, It’s Ugly