Everything Designed By Humans - KiwiPulse // Evolution of Art

Adidas China: Impossible Is Nothing

Written on February 13, 2008 by KiwiPulse - Posted in Advertising

Adidas, the official sportwear partner of the 2008 Beijing Olympic, has launched its 2008 Olympic Campaign entitled ” Together in 2008, Impossible is Nothing.” Their goal for this campaign is to bring Sport into ordinary people lives and share the passion and impact of the Olympic. The commercials and ads below is the first in the series. Expect to see more rolling out in phases leading up to the big event. Adidas will oufit almost everyone at the games. They include staff, volunteers and technical officials of the Beijing 2008 Olympic and Paralympic Games, all the Chinese Olympic teams, and all other athletes from all around the world completing in 27 of out 28 sports.

The Managing Director of Adidas Greater China, Wolfgang Bentheimer, has the following to say about campaign: Adidas believes that the success of the Olympic means more than winning medals and that the Olympic spirit is not just for the athletes. The passion of all the Chinese feeling about the Beijing 2008 Olympic Games will make China a true Sports Nation and Adidas hope to play an active role in this development. This is largest campaign we have ever done in China and showcases the power of the nation : when 1.3 billion people come together. Impossible is Nothing at the Beijing 2008 Olympic Games.

These commercials and ads have already mesmerized many people in China, especially passengers from the streets and subway stations. Just imagine everywhere you go, you are awestruck by the coolest commercials on the big LCD screens and the large-size ads on the walls! I must say, this is very eye-catching and definitely ROCK MY WORLD!

adidas china1

adidas china2

adidas china3

adidas china4


Advertising Agency: TBWA/China
Creative Directors: Yang Yeo, John Merrifield
CD/Copywriter: Sarawut Hengsawad
CD/Art Director: Elvis Chau
Associate Creative Director: Lesley Zhou
Art Directors: Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Copywriter: Lesley Zhou, Nicky Zhang, Michelle WuProduction Company: Stink/Psyop
Directors: Marie Hyon and Marco Spier, Psyop
Executive Producers: Justin Booth-Clibborn, Psyop and Daniel Bergman, Stink
Producers: Lucia Grillo, Psyop and Mungo Maclagan, Stink
DOP: Alex Melman
Associate Producer: Nathan Jew, Psyop
Assistant Producer: Kay Chen, PsyopPsyop:
Lead TD: Pakorn Bupphavesa
Designers: Kim Dulaney, Marie Hyon, Joshua Harvey
TD: Alvin Bae, Bashir Hamid, Chris Bach, Damon Ciarelli, Ted Kofsatis, Tony Barbieri
VFX supervisor: Theo Maniatis
Modeling/ Rigging: Lee Wolland, Kitty Lin, Anthony Patti, Rie Ito, Jaye Kim
Lead Animator: Pat Porter
Animators: Ian Brauner, Justin Burton, Nicholas Johnnides, Gerald Ding, Eddy Estevez, Chris Santoianni, Jae Ham, Jed Mitchell, Melanie Tonkin
CG: Mike Papagni, Rich Magan, Pete Hamilton, Helen Choi, Anthony Patti, Tatchapon Letwirojkul, Andreas Berner
Massive: Joerg Liebold and Dave Barosin
Compositors: Matt Hanson, Bee Jin Tan, Elliot Blanchard, Borja Pena, Eric Concepcion, Makoto Sato, Theo Maniatis, Aska Otake,
Joe Vitale
Tracking: Hyunjeen Lee and Seung Hyung Lee
Lead Roto Artists: Leslie Chung, Joshua Bush
Roto Artists: Joseph Oberle, David Marte, Carlos Rosario, Tiffany Chung, Will Frazier, Max Kornev, Rich Pernice, Jelena Vukosav, Alejandro Monzon, Kristian Mercado, Stefania Gallico, Jess Mireau
Editor: Cass Vanini
Assistant Editor: Brett Goldberg
Cell Animation: Boolab

Audio Post: Sound Lounge
Music Production: Songzu
Source: Ad Of The World [1] [2] [3] [4] [5] [6]

9 Responses so far
  1. Dining Room Table on February 15th, 2008 at 9:26 am

    There are certainly are some very talented creative people in TBWA, China. These are really very effective ads.

  2. van man on February 15th, 2008 at 10:38 am

    “Their goal for this campaign is to bring Sport into ordinary people lives and share the passion and impact of the Olympic

    you mean china`s mass populated country thats getting into gear with capitalisism ,big time , addidas have something to sell and this just add to the way things are going …..crazy!!!

    what the
    nike ……..slogan
    coca cola
    mcdonalds etc ….

    impossible is nothing ?

    is nothing impossible ?

    nothing is impossible >?

  3. The Fitness Diva on February 26th, 2008 at 2:10 am

    Those ads are awesome! And Adidas is very smart, outfitting the entire staff with their gear. They will have more customers in China for years to come. Talk about creating some brand loyalty!

    The Fitness Diva’s last blog post..And Finally, Some Snow!

  4. ESPN The Magazine reporting, and the coolest ad ever : Hypocrisy.com on May 27th, 2008 at 12:45 am

    [...] are two versions floating around, but this is the better of the two, in my opinion. Pictures here, and official adidas press release [...]

  5. ESPN The Magazine reporting, and the coolest ad ever on May 27th, 2008 at 10:59 am

    [...] are two versions floating around, but this is the better of the two, in my opinion. Pictures here, and official adidas press release [...]

  6. Blogging Tips and Tricks on June 1st, 2008 at 10:41 am

    The style of these ads is really cool - reminds me a bit of 300 (but without all the gore, ya know). I really think the message is clear as well.

    Blogging Tips and Tricks’s last blog post..An Easy Free Backlink With Your Site’s Favicon

  7. Adidas Group: Impossible Is Nothing. Part Two | KIWIPULSE // ROCK YOUR WORLD on August 21st, 2008 at 9:31 am

    [...] in February I published a post about Adidas’ 2008 Olympic Campaign in China with the slogan; Together in 2008, Impossible is Nothing. As always, KiwiPulse will keep you posted! Below are another set of videos and ads from the [...]

  8. Beijing new architecture on September 21st, 2008 at 3:42 am

    [...] via kiwipulse [...]

  9. Impossible is Nothing? « Poltergeist666’s on September 28th, 2008 at 3:24 am

    [...] Więcej na temat… [...]

Leave a Reply

Please note that link dropping, keywords as name, and spam will not be tolerated!

:alien: :angel: :angry: :blink: :blush: :cheerful: :cool: :cwy: :devil: :dizzy: :ermm: :face: :getlost: :biggrin: :happy: :heart: :kissing: :lol: :ninja: :pinch: :pouty: :sad: :shocked: :sick: :sideways: :silly: :sleeping: :smile: :tongue: :unsure: :w00t: :wassat: :whistle: :wink: :wub:
Advertise With KiwiPulse.com
Advertise With KiwiPulse.com

Endless Adventure Awaits Us in Utah

Have you visited Utah? I have never been there but after watching their adverting (see below) I am very interested and would love to go there one day. Through researching I learned..

The Seed By Johnny Kelly

To promote it’s Creative Suite 4 software package, Adobe generously funded the making of ‘The Seed’, a well crafted short stop motion animation directed by Johnny Kelly from London..

Imperial Water Dragon By Kevin Stone

Metalanimation Studio Inc. located in Chilliwack, British Columbia, Canada is pleased to announce the public unveiling of Kevin Stone’s 85 ft long mirror polished stainless steel..

Awesome Drawing Of Albert Einstein

I discovered on Twitter a link to an amazing video of a young talented artist that drew the portrait of the genius Albert Einstein using charcoals. The artist is Ryan Harvey also known..

Nikon S60 Can Detects Up To 12 Faces

One of the creative yet effective strategies used in many advertising campaigns to stimulate the emotions of potential customers is the use of humour. Rather than..