KIWIPULSE // ROCK YOUR WORLD

Adidas China: Impossible Is Nothing

February 13, 2008 – 3:03 pm | Written by KiwiPulse

   

Adidas, the official sportwear partner of the 2008 Beijing Olympic, has launched its 2008 Olympic Campaign entitled ” Together in 2008, Impossible is Nothing.” Their goal for this campaign is to bring Sport into ordinary people lives and share the passion and impact of the Olympic. The commercials and ads below is the first in the series. Expect to see more rolling out in phases leading up to the big event. Adidas will oufit almost everyone at the games. They include staff, volunteers and technical officials of the Beijing 2008 Olympic and Paralympic Games, all the Chinese Olympic teams, and all other athletes from all around the world completing in 27 of out 28 sports.

The Managing Director of Adidas Greater China, Wolfgang Bentheimer, has the following to say about campaign: “Adidas believes that the success of the Olympic means more than winning medals and that the Olympic spirit is not just for the athletes. The passion of all the Chinese feeling about the Beijing 2008 Olympic Games will make China a true Sports Nation and Adidas hope to play an active role in this development. This is largest campaign we have ever done in China and showcases the power of the nation : when 1.3 billion people come together. Impossible is Nothing at the Beijing 2008 Olympic Games.“

These commercials and ads have already mesmerized many people in China, especially passengers from the streets and subway stations. Just imagine everywhere you go, you are awestruck by the coolest commercials on the big LCD screens and the large-size ads on the walls! I must say, this is very eye-catching and definitely ROCK MY WORLD!

Advertising Agency: TBWA/China
Creative Directors: Yang Yeo, John Merrifield
CD/Copywriter: Sarawut Hengsawad
CD/Art Director: Elvis Chau
Associate Creative Director: Lesley Zhou
Art Directors: Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Copywriter: Lesley Zhou, Nicky Zhang, Michelle WuProduction Company: Stink/Psyop
Directors: Marie Hyon and Marco Spier, Psyop
Executive Producers: Justin Booth-Clibborn, Psyop and Daniel Bergman, Stink
Producers: Lucia Grillo, Psyop and Mungo Maclagan, Stink
DOP: Alex Melman
Associate Producer: Nathan Jew, Psyop
Assistant Producer: Kay Chen, PsyopPsyop:
Lead TD: Pakorn Bupphavesa
Designers: Kim Dulaney, Marie Hyon, Joshua Harvey
TD: Alvin Bae, Bashir Hamid, Chris Bach, Damon Ciarelli, Ted Kofsatis, Tony Barbieri
VFX supervisor: Theo Maniatis
Modeling/ Rigging: Lee Wolland, Kitty Lin, Anthony Patti, Rie Ito, Jaye Kim
Lead Animator: Pat Porter
Animators: Ian Brauner, Justin Burton, Nicholas Johnnides, Gerald Ding, Eddy Estevez, Chris Santoianni, Jae Ham, Jed Mitchell, Melanie Tonkin
CG: Mike Papagni, Rich Magan, Pete Hamilton, Helen Choi, Anthony Patti, Tatchapon Letwirojkul, Andreas Berner
Massive: Joerg Liebold and Dave Barosin
Compositors: Matt Hanson, Bee Jin Tan, Elliot Blanchard, Borja Pena, Eric Concepcion, Makoto Sato, Theo Maniatis, Aska Otake,
Joe Vitale
Tracking: Hyunjeen Lee and Seung Hyung Lee
Lead Roto Artists: Leslie Chung, Joshua Bush
Roto Artists: Joseph Oberle, David Marte, Carlos Rosario, Tiffany Chung, Will Frazier, Max Kornev, Rich Pernice, Jelena Vukosav, Alejandro Monzon, Kristian Mercado, Stefania Gallico, Jess Mireau
Editor: Cass Vanini
Assistant Editor: Brett Goldberg
Cell Animation: Boolab

Audio Post: Sound Lounge
Music Production: Songzu
Source: Ad Of The World [1] [2] [3] [4] [5] [6]