Back in February I published a post about Adidas’ 2008 Olympic Campaign in China with the slogan; Together in 2008, Impossible is Nothing. As always, KiwiPulse will keep you posted! Below are another set of videos and ads from the campaign. The main focus this time was the message of teamwork where there are groups of athletes for the Olympic games instead an individual athlete. Quite impressive!
I have watched a few hours of the 2008 Olympic games and I can see that the proud Chinese supporters are present on every competitions. Even if they represent 1% of the Chinese population to support for their athletes, they will always outnumber all of us since they have one third of the world’s population!
Advertising Agency: 180/TBWA, China
Creative at large: John Merrifield
Executive Creative Director: Yang Yeo
Creative Director: Elvis Chau
Associate Creative Directors: Sarawut Hengsawad, Lesley Zhou
Copywriters: Lesley Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Art Directors: Elvis Chau, Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Photographer: Mark Zibert
Illustrators: Lu Ming ( Hujia/ Sui Fei Fei/ Zheng Zhi), Lance Ma ( CVA )
Group Account Director: Koo Yeat Mung
Account Director: Clare Xie
Associate Planning Director: Sosuke Koyama
Production Company: Corbis Artist Representation
Published: December 2007
i see the olympic 208 opening from television
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