This ad by TBWA promoted the mini lotto Al Chilazo, which mean “Quick” in Guatemalan slang. 10,000 grand will fall to you. Al Chilazo! I like their face expression, it show us that they can win big! As a mini lotto I think the amount is enough. That may help a family in need in Guatemala.
Advertising Agency: TBWA, Guatemala
Creative Director: Luis Felipe Asteguieta T. “Tigui”
Art Directors: Caja Digital, Marlene Rendón
Copywriters: Chalí, Michael Alfaro
Illustrators: Caja Digital / Polotronix
Photographer: Caja Digital
Additional credits: Daphne Jaeger
Source: Ads of The World [1] [2] [3]
