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Ads: Al Chilazo (Mini-Lotto)

Posted in Advertising

This ad by TBWA promoted the mini lotto Al Chilazo, which mean “Quick” in Guatemalan slang. 10,000 grand will fall to you. Al Chilazo! I like their face expression, it show us that they can win big! As a mini lotto I think the amount is enough. That may help a family in need in Guatemala.

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alchilazo2

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Advertising Agency: TBWA, Guatemala
Creative Director: Luis Felipe Asteguieta T. “Tigui”
Art Directors: Caja Digital, Marlene Rendón
Copywriters: Chalí, Michael Alfaro
Illustrators: Caja Digital / Polotronix
Photographer: Caja Digital
Additional credits: Daphne Jaeger

Source: Ads of The World [1] [2] [3]

6 Responses so far
  1. flsam on

    Wow, your blog is interesting. I will be back to read more of your postings. :)

  2. rama on

    nice ads, the photo and concept is really good

  3. crinago1172 on

    Great stuff!!! Very engaging and worth the visit. Keep it up and happy blogging.

  4. Kiran on

    Nice art direction. Shows how big it is for the ppl who get it! Keep it coming! Are you into advertising as well!

  5. Texas_JAM on

    Who wouldn’t mind 10,000 Grand dropping on them?… Hopefully it won’t create gambling addicts

  6. Texas Medical on

    Thanks to the article, Now there is more reason to comment than ever before! Everyone should participate. I am incorporating what your wrote to our project!

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