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Air Pollution: The Sticky Poster Raises Awareness

Posted in Advertising

To show how badly air pollution can damage your lungs, a marketing firm by the name of JWT in Hong Kong came up with this extremely creative and effective ’sticky poster’. This promotional poster has a sticky film and over time it collects the dust, dirt and other pollutants to the poster revealing the dirty lungs. This marketing campaign received a great deal of attention from the media in Hong Kong. And sure sticks out in my mind!

Let polluted air speak for itself

Friends of the Earth

Friends of the Earth

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung
Production: Jimmy Pong
Released: September 2007
Source: Ads of the World
19 Responses so far
  1. Shanker Bakshi on

    Hey KIWI - I am not getting your posts thru my bloglines feed reader from last couple of weeks. I gues it need some repair work at your end.

    Shanker Bakshi’s last blog post..Do Not Blog for Money Blog for Your Passion

  2. KiwiPulse on

    I didn’t publish that much posts since a couple a weeks, you can go here to see why.. :smile:
    http://www.kiwipulse.com/new-ds-game-set-to-rock-your-world/#comment-2724

    I should be back really soon and post regularly. :smile:

  3. Thrifty on

    That is some pretty scary stuff, but its not that we didn’t really know how much we are polluting the world we live in.

  4. Dining Room Table on

    Any idea how they achieved this end result? It is remarkable indeed!

  5. Nicole Price on

    I wonder if someone was altering the poster physically or if they were using some sort of filter? Either way, very effective!

    Nicole Price’s last blog post..Bill Gates: Dethroned!

  6. K Owusu on

    Very interesting, and very poignant. I’m guessing that the print was made with a chemical that reacts with carbon dioxide, or some other pollutant in the air. The reaction probably had the affect of changing the ink colour from transparent to black, so the longer the poster was up, the more time the pollution reacted with the ink.

    So I guess it took 16 days to react fully. I wonder how long it would have taken 10 years, ago or in 10 years time. Will things improve?

  7. Lolita on

    Interesting…But it won’t talk much to the people who don’t see it everyday.

  8. Nicole Price on

    This would be especially effective for people who saw it to begin with and then saw it after a few days.

    Nicole Price’s last blog post..Fitness Equipment: Some Good Deals

  9. Dining Room Table on

    Quite. Perhaps a non treated one to start with, with an adjacent one with the reaction showing a daily progress with a rolling number for the day, would have been more effective.

  10. sHaE-sHaE on

    Excellent post. That’s a lot of pollution in just 16 days. I can imagine what our lungs look like after just one year. Ugh.

    sHaE-sHaE’s last blog post..Old School Friday: Freedom Songs

  11. types of flowers on

    The post is really thoughtful. I even can’t imagine how suffer our lungs everyday

  12. Eve Isk on

    This is true. I agree with this. :smile:

  13. Web Directory on

    What an effective way of showing how polluted our air is nowadays. You don’t know how much our lungs are suffering from air pollution. We must find ways on how to keep our air clean before it’s too late.

  14. Marsh on

    I am contacting you through this contact form as there was no email address available.If you are in interested in getting a animated banner/ logo/ header/ footer/ icons/ templates/mascot Designs for an exchange of a text link from your site .www.kiwipulse.com
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  15. Nicole Price on

    Hey did you delete the his and hers grooming post? I wanted to show it to someone and i could not find it?

    Nicole Price’s last blog post..Make Your Party a Roaring Success

  16. Dorothy Stahlnecker on

    I’m glad I don’t smoke or live in a smog area… I live in Western New York and to date, the air is not so bad.

    Dorothy from grammology
    grammology.com

    Dorothy Stahlnecker’s last blog post..Guest post from Sakshi, To be, or not to be….? Confession of a 21 year old…!!!

  17. bidarlah on

    they shld stick this in my house, so all the dusts can be ‘trapped’ or stuck to it.

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