ALAC: Was Last Night Really Worth It?

Posted in Advertising

I always thought that my body can handle up to 24 pack of beer by occasion. Well to be frank…I never reach more than 8 beers and with some shooters I will sure fall asleep in no time. The ad campaign below brought by ALAC ( The Alcohol Advisory Council of New Zealand ) are trying to change the drinking culture that costs the country greatly. They are delivering a message that” it’s not the drinking, it’s how we’re drinking.” As explained on their website: ” We don’t drink in a measured fashion. We bank our drinking and we spend it all at once and this is when the most harm happens.”

I have visited their website and found a lot of helpful information that I didn’t know before which will help me to drink more safely during my next hockey playoff games with friends. I am sure everyone will find the info on the website helpful as well. One message from their website stand out in my mind and I would like to share it with everyone: “Drinking alcohol is your choice, you choose whether to make it good or bad. Listen to your body and think about your limit - and tomorrow morning”.

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Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis
Source: Ads of the World [1] [2] [3]

19 Responses so far

mee mOe on
I went on a drinking binge I’m not so proud of :evil: I’m in recovery, I went eight yrs and then blew it around Easter…I am now back in recovery…I hate that when that happens… :neutral:
Beth on
These ads are clever. And when someone is really hungover, they might as well be stuck inside a giant glass because it’s not like they are contributing anything to the world in that physical/mental state. People really do need to be more aware of the quantity they drink. It can be difficult to monitor when you are out with friends, but you’ve got to do it!
Dining Room Table on
Great visuals for a good social theme. Very likely to catch the attention of the target audience and convey the message. It would be nice to see some copy too.
Shanti on
I’m not a heavy drinker, because I hate it when people are drunk. They turn stupid and do embarrassing stuff.
Also the pictures are kinda creepy. but in a good way I guess. if that makes sense

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Bedroom Furniture on
There is this really successful line of Foster’s beer ads, with the tag line ‘how to speak Australian’ which i always thought was very funny, but this is the flip side of the coin i guess, in that this relates to a whole drinking culture which may not be so funny after all!
Carol on
As a 57 year old adult child of alcoholics, I am happy to say I have not turned into one myself, but I sure have killed a lot of brain cells in my time. I should have known better, but I wanted to “have fun”. Now, I am on meds where I can’t drink (Lexapro) and don’t miss the booze much. Well, except a beer with some Mexican food. LOL No, I am not a doper, I have fibromyalgia and the Lexapro helps with that. Good article!

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RegretfulMorning on
I’m on my 7th Corona and this post makes me not want to finish :(

It is cinco de mayo after all.

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Den on
About 3 years ago I decided not to drink anymore, I see no sense in doing it and I can have fun without it.
Before that, I used to drink beer and other alcoholic drinks.

I find these ads smart, but I still think they need to go deeper.

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Nicole Price on
This link goes straight to all my guy friends.

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vickie on
interesting ads. But I still quite blur about the 3rd pic’s meaning.

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Spice on
Those ads are really clever! I used to drink like crazy my college years. Now I find, at the age of 36, and after having 3 kids, not only can I not drink like I used to, but I don’t want to either because of my 3 kids.

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Wordless Wednesday: It’s Not The Drinking, It’s How We’re Drinking « MyStarbucks on
[...] Hat Tip: Kiwipulse [...]
Lolita on
I never get drunk because I don’t want to sit inside the glass :)…The worst effect of being drunk is we are loosing our self control. That could cause anything bad happened.
The Aries on
You have nice blog and content
I have photography business, so I really like your picture
I subscribe your blog, hope you do the same to my blog (The Success)

Success for you

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BillyWarhol on
GO HABS GO!!

I just did a coupla Stoli Doubles of 3oz + I feel damn Good* The problem is I came within a C Hair of doing a Goldschlager Liquid Cocaine + that mightta spelt trubble fer tomorrow!!

:mrgreen:

Rock On Brother!! + please bring yer Avatar back!! I had the Hots for her************

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Eva White on
The Pictures show just how more graphically possible it is to shock a drinker into caution. While all of us indulge in the occassional drink and also know the dangers of overindulgence some people just never learn.
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Best Video Collection on
Hye..

Nice blog you got it here. Nice content too.

I just stop by here to drop you some entrecard..

Oh, just check out my best video that I got. Just want to share it with you..Sharing is caring :)

Thanks my friend.

Regards,
Best Video Collection

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stephanis on
hi,

Drinking god i would want to have this kind of glass just to keep the noise out the day after. :)

And if any of you can’t make their way home here in belgium please try to find a hotel, may i recommend http://www.ihrehotelreservierung.de or http://www.bookyourhotel.org

thx and greetings,
Was Last Night Really Worth It? - My Way Out Forums on
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