All The Nuts In The World In Finest Chocolate
May 16, 2008 – 2:46 am | Written by KiwiPulse
Believe it or not squirrels does have the love for nuts. Over 20 years of research scientists at University of Alberta have concluded that red squirrels are able to predict when there will be plentiful of nuts on the trees they feast on. To take advantage of the harvest season about to occur, they remarkably produce more babies to give them a hand.
So when all the nuts in the world are gone into the finest chocolates…they decided to commit suicide! 
The idea for this ad campaign is NUTS! But overall well executed. What do you think?
All the nuts in the world in finest chocolate. Seidl Confiserie
Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ilka Vogtmann
Copywriter: Petra Nachtigall
Art Director: Patrizia Marroni
Graphic Designers: Daniel Tomcic, Miro Moric
Photographer: Felix Holzer
Published: March 2008
Source: Ads of the World [1] [2] [3]
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Somewhat convoluted I think. I wonder how successful the campaign was!
A little macabre, but clever nevertheless. I love nut chocolate and that ad campaign is clever enough to make me buy more
The idea is very fresh and funny. I like it…But, I love nut chocolate too
I think it’s so funny and very interesting. I wonder if squirrels ever really commit suicide thinking about a shortage of nuts.
This is more than just a little disturbing. It struck a chord but not the one I think they were aiming for.
It’s kind of funny at first, but I’m not sure how all the animal rights folks would feel the same way. They are kinda cute little guys.
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Interesting, but animal activists won’t go for this. But cleaver idea.