Everything Designed By Humans - KiwiPulse // Evolution of Art

Amnesty International: Beijing 2008

Posted in Advertising

You have probably seen the latest campaign from Amnesty International that I published back in September 2008, China is getting ready. They are at it again with another ad; the razor barbed wire around the torch. It seems that the campaign was a success because all the news channels are covering the handful of protests surrounding the International Olympic Torch Relay this month. China is the world’s leader in the use of the death penalty. What the Amnesty International are asking for are positive changes such as a reform of the death penalty system, a greater reporting freedom for foreign journalists (who have been overshadowed by stalled reform of detention without trial), repression of human rights defenders and Internet censorship. Is it too much to ask from the world most populated country?

Yes I can tell you I have personally experienced Internet censorship from them. When the post, China is getting ready, first got published Kiwipulse received over 5,000 visitors from a Chinese Forum. The title of the post on the forum was “Look How The Outsider Think About Us”. Then I noticed that my link from that article was removed. I didn’t understand why until I found out that one of the forum’s policies is not to allow any links from outsiders. If I understand this clearly; they don’t like opening themselves to the world and our opinions are not welcome with wide open arms.

Recently, Amnesty International have published an article about the secrecy surrounding death penalty which says that at least 1,252 people were executed in 24 countries and at least 3,347 people were sentenced to death in 51 countries. Many more were simply killed by the state, in secret, in countries including China, Mongolia and Viet Nam. Do you think it will be safe in China during the summer Olympic? :neutral:

amnestyapril2008

Advertising Agency: DDB Warsaw, Poland
Creative Director: Jozef Dutkiewicz
Art Director: Arkadiusz Pawlik
Copywriter: Natalia Dudek
Published: March 2008
Source: Ads of the World
16 Responses so far
  1. Dining Room Table on

    Yes, I think that it will be safe in China for those visitors who behave like guests in a country, without being judgmental about their local issues. In fact, I am reasonably certain that it will perhaps be safer than being at ones one country. The Chinese have too much at stake and would take extra precautions to ensure the safety of every visitor.

    The Amnesty ad is simple, effective and says a lot. Very creative. To what effect however? Human rights violations will continue as long as man remains the way he is.

  2. Computer and Electronics Hot Deals on

    This is hard for China and it’s been abig chaos for their country. Hi just a visit from my entrecard

    Computer and Electronics Hot Deals’s last blog post..Olevia 747i LCD HDTV

  3. Bedroom Furniture on

    The Chinese, as a people are extremely bothered about keeping up appearances and the government even more so, so they will be at pains to see that nothing untoward happens.

  4. Amanda on

    I’m not sure about taking a trip to China. Their laws are their own, and I’m not really willing to subject myself to that at present.

    Amanda’s last blog post..Bettye Lavette: The Great Lady Of Soul

  5. Beautiful Minds on

    Last day i saw in the news paper that china have imposed a ban for smoking in many places there in beijing for the olympics… and there is another interesting stat.. that china have the 1/3 of the total smokers… will see whats gonna happen now…

    Beautiful Minds’s last blog post..NFR - National Finals Rodeo - Las Vegas

  6. Dining Room Table on

    All those interested in what Amnesty International tries to do, should also see this video. Cruelty is not any one country’s monopoly.
    http://www.cnn.com/video/#/video/world/2008/05/01/newton.uk.drowning.controversy.cnn

  7. Jeslyn on

    Hi, I think this comment is unfair to those Chinese who are not from China

    Jeslyn’s last blog post..Air Asia Gold Coast Promotion!

  8. Jeslyn on

    Well, I do agree that China is unwilling to open themselves up to the world. They are afraid of the thinkings that will be shown and imposed on their people. More importantly, they are afraid that their people will become less patriotic or become against the Government. Do you know China bans blogspot? And what is worse, China’s Chinese still think they have alot of freedom compared to other Chinese in other countries. Lolx

    Jeslyn’s last blog post..Air Asia Gold Coast Promotion!

  9. Dining Room Table on

    And what is wrong if someone feels that he is free as a Chinese in China more so than a Chinese say in Indonesia or Philipines? In one’s own country of origin, one feels more at ease if one is economically well placed than those that have recently emigrated.

  10. bonoriau on

    Thanx for advertising on my Blog

  11. seo blog on

    This is a very clever campaign indeed. Shame about the whole situation with China though.

  12. Regular Guy on

    Sorry if I am a little bit off topic here but I just had to comment on your entrecard campaign. Incredible!! I’ve never seen one card on so many different sites, you’ve definitely got a monopoly going. I hope that you’ve accomplished your goal! :smile:
    Regular Guy’s last blog post..Life, Love & Pain (Thanks For Reading)

  13. Judy on

    Internet censorship, actually any kind of censorship, sucks. China forgets book burning and knowledge is free. Can’t believe they removed your link, dude.

    Judy’s last blog post..Exclusive Preview for Stargate Atlantis, Season 5

  14. D.C. on

    Personally I believe most countries are in no position to judge China. For instance the United States seeks to condemn China for human rights violations, but the US has also broken similar rights. The only difference is that the human rights problems in the United States are not as well known as those in China. It is time that the United States started criticizing themselves rather than everyone else.

    D.C.’s last blog post..Haves into Have-nots, and Vice Versa

  15. Nicole Price on

    Who are we to pass judgment on China. I am sure the Olympics will be as safe as ever. They will go to great lengths to make sure nothing untoward takes place.

    Nicole Price’s last blog post..Freebies (Again?)

  16. Lolita on

    Yeah Nicole is right. I am sure too that Olympics will be run very well. It’s a big event. Impossible they let something screw this moment.

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