Amnesty International: Your Signature Has The Power
Are you bored with all the Amnesty International ads campaign? I’m not and I am a proud supporter of Amnesty International who strive to help stop human rights abuses. Here is another one from Amnesty International France showing that your signature has the power.
Using petitions is very effective and powerful in pressuring changes from government officials. A petition usually involves a mass group of people coming together to champion a common cause. Signatures of millions of people on the petitions represent a powerful moral force and it’s one of the best way to get our voice heard by government officials.
Never underestimate the power of petition marketing, the results can be devastatingly effective! 
Advertising Agency: TBWA Paris, France
Creative Director: Erik Vervroegen
Art Directors: Jessica Gérard-Huet, Marianne Fonferrier
Source: Ads of the World [1] [2] [3] [4]
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Absolutely marvelous creatives. Yes, I too am a supporter of AI. They need all the support that they can get.
“Never underestimate the power of petition marketing, the results can be devastatingly effective!” I absolutely agree with that; it is an extremely effective tool in the hands of an otherwise ineffectual public.
It is good to know that petitions have an effective and powerful way in pressuring changes from government officials. I believe it’s the best way to get our voice heard by government officials. Imagine how signatures of millions of people
can help stop abuses on human rights. It just shows how powerful one’s signature can be!
Actually, when I first looked at the pictures, I thought their lips were stitched shut. I had to look twice, before I realized it was signatures. Not sure that’s the effect they were going for.
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