These days ‘environmental talks’ is a hot subject around the world and everyone wants a piece of the action including Banco Bradesco, the largest private bank in Brazil.  They created a social network called Banco do Planeta or Bank of the Planet with the objective to pursuit an environmental sustainable planet.  Bank of the Planet share ideas about conserving water, offsetting and reducing carbon emissions and recycling. For them it’s about real-world solutions that help us all do our part for the environment.

Their advertising campaign below deliver some very solid and important messages. Also, the visual graphics are great!

our planet could be called water. but remember, only 3% is drinkable.

Photo credit: Coloribus & Ads of the World
from our planet’s point of view, there’s no throwing garbage out. because there is no “out”.

Photo credit: Coloribus & Ads of the World
we created a foundation in amazon to make forest
worth more standing than chopped down.

Photo credit: Coloribus & Ads of the World
renewable energy sources mean nothing
unless we renew our energy consumption habits.

Photo credit: Coloribus & Ads of the World
what changes our planet is consciousness.
what creates consciousness is education.

Photo credit: Coloribus & Ads of the World

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director / Creative Director /Copywriter: Alexandre Gama
Art Directors: Márcio Ribas, Cláudia Issa
Photographer: Paulo Vainer
Illustration 3D: Caio Montanari
Digital Retouch: Daniel Leão, Willian Teixeira

   

   

 2 Comments to Bank of the Planet: Investments Generating Information And Actions

2008-08-23 00:49:50
So go green for earth and go blue for sky

Jages last blog post..Motorola ROKR E8 Specification

 
2008-08-26 20:55:50
yeah, the graphics look amazing! Go green

Anti Scams Product Reviewss last blog post..Is Cash4Gold a Scam?

 
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