Bit Copa: Refreshingly Brazilian
Posted in Advertising
They say ’sex sells’, what do you think of the marketing strategy used for this Bit Copa beer? Using beautiful bodies and the art of body painting to convey a message, pretty creative! Refreshingly Brazilian, a Bit more exciting…
Advertising Agency: Jung von Matt Alster, Hamburg, Germany
Creative Directors: Goetz Ulmer, Fabian Frese
Art Director: Christian Kroll
Copywriter: Peter Gocht
Photographer: York Christoph Riccius
Published: December 2008
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Am sure the demand for that beer have went up because of that.. And ya i remember reading about body advertising a couple of weeks back.. In that you are using ur body as billboard and walk around :)
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la verdad es que no se si vale, pero tengo sed. como puede ser la vida.
i am not familiar with the advertising company, but does the German company do much work in Brazil and are their German ads as risky?
gotta love creativity (call it sex if you want). these are interesting ads. where are these ads being seen? billboards, magazines, hi5, public transport, or what, seems good for a variety of mediums.
Combine sex and beer and you have a winner!
That was indeed very creative. Good show
That is really creative. I wonder how people can be so creative and come up with such innovative ideas.
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Highly creative. Can’t say that this will work in all markets though. Brazil is an odd man out on taste!
well , may be they are right and sex sells .
it’s really creative work and got lots of good ideas
i know it’s not appropriate to use the human body this way but think of the other side
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Well…you can’t deny it’s not clever!
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That is some awesome advertising.
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Eye catching, for sure, and yes, VERY Brazilian!!
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Beer and sex together is like peanut butter and jelly!
This is some of the most creative advertising I have ever seen–geared to consumer instant gratification buying, all the way. As an old ad man I really appreciate this. Great impulse-sale stuff.
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Those are actually pretty cool and, obviously, sex sells.
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Those are quite clever! I’m sure it was great for sales!
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