BRIS: Thousands Of Children Can’t Be Reached
December 28, 2007 – 3:39 pm | Written by KiwiPulse
BRIS (Barnens Rätt I Samhället) Sweden is a children’s helpline founded in 1980. It is a non-governmental and non-profit-making organization, independent of political parties and non-religious, which works for children’s rights and strives to support children in distress. BRIS Sweden have taken a leading role on the European stage in collaborating to produce the first-ever European guidelines for working by phone with vulnerable children and young people. They support more than tens of thousands of children every year. These ads below express a powerful message sent by them. Support for ending child abuse!
Thousands of children can’t be reached.
Help us receive more calls.
Advertising Agency: Forsman&Bodenfors, Gothenburg, Sweden
Photographer: Marcus Ohlsson
Advertiser’s Supervisors: Lena Andersson, Marie S Dahl
Repro/Original: F&B Factory
Printing: Billes
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Such a good campaign for a very worthwhile cause. The ads remind me of an installation the sculptor Anthony Gormley did at the Hayward Gallery in London this year.It was a large glass room, filled with steam so that all you could see were the ghostly figures of the people inside as they walked about inside and placed their hands on the glass.
Hope you had a good Christmas and I wish you a very happy and successful New Year
Absolutely stunning visuals. Crisp copy. Great advertising.
Wow
This is a strong advertisement. It’s crazy it looks so life like. P.s Thanks for the advice on my blog.
Dear..,
Its the last day of the year.. so wishing you all the best that life can offer,.. have a wonderful new Year(and years ) ahead..
–
Vishnu M.
Very good advertising. It really gives a feeling to run and help the child behind the glass.
Worthwhile cause and very effective advertising i think. Simple, even stark, but eyecatching.