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Calgary International Film Festival: Unexpect The Expected

Posted in Advertising

The Calgary International Film Festival in Calgary, Canada is the fourth largest film festival in Canada.  This year will mark the 8th year since the Calgary International Film Festival was first held in 2000.  Like all the other film festivals there will be works from all around the world with screens films in a wide variety of genres. The event is expected to have around 40, 000 in attendance.
Now let’s check out the quirky and unpleasant collection of 9 ads to promote the event. Are they running out of ideas or what? Such a poor idea to promote new international movies! Should it be ‘Expect the Unexpected’ rather than ‘ Unexpect the Expected’?

Unexpect the expected: Birds

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Photo credit: Ads of the World
Unexpect the expected: Baseball

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Photo credit: Ads of the World
Unexpect the expected: Balloons

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Photo credit: Ads of the World
Unexpect the expected: Barber

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Photo credit: Ads of the World
Unexpect the expected: Rapunzel

calgary international film festival9

Photo credit: Ads of the World
Unexpect the expected: Russian doll

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Photo credit: Ads of the World
Unexpect the expected: Sqirrel

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Photo credit: Ads of the World
Unexpect the expected: Frenchman

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Photo credit: Ads of the World
Unexpect the expected: B-Boy

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Photo credit: Ads of the World
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director / Photographer: Joel Arbez
Copywriters: Saro Ghazarian, Sebastian Wilcox
3 Responses so far
  1. Vishnu @ beautiful minds on

    Most of those campaigns are good.. (some of them are boring like those rat trap and balloon)… still good dear! 8)

    Vishnu @ beautiful mindss last blog post..Online Unsecured personal loans - Your helping hand in times of need

  2. icechewer on

    Originality always wins the day!!!!

  3. raheel on

    i love calgary the place is really awesome

    raheels last blog post..Milna Bicharna Sab

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