Carlsberg: Probably The Best Beer In The World
Posted in Advertising
Carlberg is originally from Denmark where they popularized their famous Elephant beer on November 9th, 1959. This large brewing company founded by J.C Jacobsen in 1847 have became the 5th largest brewery group after merging with the Norwegian brewery group, Orkla ASA, in January 2001.
They are proud to announce that their beer, probably the best beer in the world, will now come in a new bottle. This designer beer has a chestnut brown color, little foam and hints of prune, caramel, vanilla and oak tree. To celebrate the release, they exposed in a large billboard 500 of those new bottles to form the Carlsberg logo. To complete the look, their famous tagline created in 1973 by Saatchi and Saatchi was added; “Probably the best beer in the world”.
From what I know they also sell the most expensive beer in the world. The limited edition Vintage No. 1 beer which was unveiled in early 2008 is selling for $400 US each. Brewmaster Jens Eiken says that “We believe that there are people out there who are willing to part with this amount of money just so that they can taste an amazing beer or to keep it on their mantelpiece.” Only 600 bottles will be available for sale. Don’t you wish to have a sip?…That’s if you can effort it!
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson, Dirk Domen
Art Director: Dirk Domen
Copywriter: Geoffrey Hantson
Other additional credits: Erika Kongs, Niki Desiron, Sofie Hennen, Carole Michels
Source: Ads of the World
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Four hundred dollars a bottle of beer! Man, that must be some beer! Keep it on the mantle, it is likely to go flat. They are good beers, but this collector’s item, is a rip off!
Carlsberg do the best adverts, check this youtube one out. It’s a flat mate advert. There’s plenty more too. They also did a pub football one (soccer for Americans) with all the soccer greats. It was brill.
Love the hoarding. Looks fantastic. But the beer is too expensive. ‘Probably’ the best, but ‘definitely’ the most expensive. I’m a wine person in any case.
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I love this billboard. Hopefully little punks don’t come along and try to break the bottles. I would never pay $400 for a bottle of beer.
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