U4Ria: His and Her Grooming Kits

July 8, 2008 – 5:22 pm | Written by KiwiPulse

When it comes to love making, it’s essential to have neat grooming for that ’special spot’ down there. It does make the event more pleasant with pleasure. That’s why “U4Ria is your gateway to attain a higher level of romantic pleasure or for greater organism.” Introducing the His and Her Grooming Kits by U4Ria.

Once again sex is being used as the advertising strategy. I think the ad is a bit too much. Not sure if it will be well accepted by the Singaporeans. What do you think?

U4Ria

Advertising Agency: Y&R, Singapore
Creative Director: Rowan Chanen
Art Director / Copywriter: Scott McClelland
Production Manager: Kim Lim
Account Executive: Rohini Runganadhan
Photographer: Chris von Menge
Source: Ads of the World

Smoking: You Body is Your Home. Don’t Smoke.

July 6, 2008 – 4:20 pm | Written by KiwiPulse

These ads below offer a very strong message that will ‘hit home’ for sure. I was never a fan of smoking and I am glad to see such an effective series of ads.

You body is your home. Don’t smoke!

Adesf Smoking Awareness

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Air Pollution: The Sticky Poster Raises Awareness

July 2, 2008 – 5:47 am | Written by KiwiPulse

To show how badly air pollution can damage your lungs, a marketing firm by the name of JWT in Hong Kong came up with this extremely creative and effective ’sticky poster’. This promotional poster has a sticky film and over time it collects the dust, dirt and other pollutants to the poster revealing the dirty lungs. This marketing campaign received a great deal of attention from the media in Hong Kong. And sure sticks out in my mind!

Let polluted air speak for itself…

Friends of the Earth

Friends of the Earth

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung
Production: Jimmy Pong
Released: September 2007
Source: Ads of the World

Familjen Dafgard: What is Kama Sutra?

May 26, 2008 – 5:54 am | Written by KiwiPulse

What does Kama Sutra has to do with ready-to-eat microwave meals? Well…apparently Familjen Dafgard, the largest family business in the food sector in Sweden, is trying to get people’s attention about their 10 new meals with the below commercial involving a little boy coming across his dad’s Kama Sutra book just before dinner time. The young one then asked his dad: Dad, what the heck is this? Is this your book Dad? Why is the lady naked? Is she stuck? I can’t imagine a worse scenario than this. How would you handle it if you were in this situation?

Overall the commercial is effective in the sense that it makes the viewers remember the product. But I question the appropriateness of this commercial… :roll:

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Published: May 2008
Source: Ads of the World

SFOPH 2008 Campaign: Love Life Stop Aids

May 21, 2008 – 9:42 pm | Written by KiwiPulse

These ads may be rated R, restricted to 18 years old and older, but it has a very important message. This 2008 LOVE LIFE STOP AIDS campaign is run by the Federal Office of Public Health (SFOPH) and the Swiss Aids Federation. The aim is to empower people to protect themselves against infection with HIV, especially on special occasions like holidays, business trips or parties. Remember to always have condoms with you. You never know when and where you will have the urge to do …you know what! Whether it’s…

…under the sea.

Love Life Stop Aids

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