This ad campaign from Olay doesn’t strike to me as effective or interesting. What is the message that they are trying to get across? Are they trying to tell us that this Total Effects 7x anti-aging cream, which is enriched with vitamins and minerals, will combat the seven signs of skin aging and there’s no need for the the ladies to go under the knife! For that fact, the surgeons will have lots of spare time to doodle on faces! Also, what do they mean when they say “surgical makers can do prettier things”?
…continue reading the post called Olay Total Effects: Surgical Makers’ Break
This entry was written by KiwiPulse, posted
on Thursday, March 13th, 2008 at 1:25 am and is filed under Ads.
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7 Comments | 35 Views
This is the kind of advertising that I will never get bored of. I can watch and read it over and over again. What an odd yet different name for a coffee company “Ugly Mug Coffee”. This Memphis (USA) based company is founded by Mark Ottinger. He started his first coffee house in 1998 in a campus hangout where he learned a lot of spiritually uplifting coffee-fueled philosophizing.
I personally have never tasted their beans before but there are good reviews about it. They say that these are delicious coffee. Each has been fully flavored with a unique and interesting taste along with the very pleasant brewing aroma. Coffee lovers can expect to choose from a variety of flavors or blends like the First Cup, Making Waves, Cinnamon Sugar Cookie, Saving Grace, Hardy Passion, Good Vibes. To promote their variety unique flavors, Ugly Mug Coffee released these ads with the clever names and appealing packaging.
…continue reading the post called Ugly Mug Coffee: Take A Cup Of Coffee
This entry was written by KiwiPulse, posted
on Monday, March 10th, 2008 at 12:08 am and is filed under Ads.
You can follow any responses to this entry through the RSS 2.0 feed. 10 Comments | 167 Views
Yes once again, theses ads prove that using sex as a medium for adverting is very attractive. Luciano Carvari is a network of branded footwear and accessories stores in the Ukrainian market. Their ad campaign below showcase the new Flora Amore collection of footwear for the 2008 Spring-Summer Season. These highly fashionable footwear will surely rock the ladies’ world…but I am not sure if that’s the case for the gentlemen. In deed, very nicely executed!
…continue reading the post called Luciano Carvari: Flora Amore
This entry was written by KiwiPulse, posted
on Saturday, March 8th, 2008 at 1:24 am and is filed under Ads.
You can follow any responses to this entry through the RSS 2.0 feed. 6 Comments | 49 Views
Carlberg is originally from Denmark where they popularized their famous Elephant beer on November 9th, 1959. This large brewing company founded by J.C Jacobsen in 1847 have became the 5th largest brewery group after merging with the Norwegian brewery group, Orkla ASA, in January 2001.
They are proud to announce that their beer, probably the best beer in the world, will now come in a new bottle. This designer beer has a chestnut brown color, little foam and hints of prune, caramel, vanilla and oak tree. To celebrate the release, they exposed in a large billboard 500 of those new bottles to form the Carlsberg logo. To complete the look, their famous tagline created in 1973 by Saatchi and Saatchi was added; “Probably the best beer in the world”.
From what I know they also sell the most expensive beer in the world. The limited edition Vintage No. 1 beer which was unveiled in early 2008 is selling for $400 US each. Brewmaster Jens Eiken says that “We believe that there are people out there who are willing to part with this amount of money just so that they can taste an amazing beer or to keep it on their mantelpiece.” Only 600 bottles will be available for sale. Don’t you wish to have a sip?…That’s if you can effort it!
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson, Dirk Domen
Art Director: Dirk Domen
Copywriter: Geoffrey Hantson
Other additional credits: Erika Kongs, Niki Desiron, Sofie Hennen, Carole Michels
Source: Ads of the World
This entry was written by KiwiPulse, posted
on Wednesday, March 5th, 2008 at 2:49 am and is filed under Ads.
You can follow any responses to this entry through the RSS 2.0 feed. 4 Comments | 40 Views
This is what I call a new source of media space to boost up advertising! Juice Salon found a way to advertise their salon by showing a man’s head with different hairstyles using the escalator. At first, looking at the pictures and seeing how each picture form a new hairdo I thought the idea was brilliant. This will surely generate traffic at an unexpected and unusual place, where all eyes will be focusing at the moving escalator. But if you watch the video and seeing how each hairdo picture form a new style on the guy’s face, you will get a little disappointed. In fact you will only see each hairdo with the face in half of a second. The escalator is running too fast that it can get a bit annoying. Maybe they should make the prints bigger or reduce the speed of the escalator!
“To advertise the wide variety of hairstyling options available at Juice Salon, a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the escalator moved down, it resulted in showcasing of a different hairstyle.“
…continue reading the post called Juice Salon: Hairstyle Escalator
This entry was written by KiwiPulse, posted
on Thursday, February 28th, 2008 at 2:44 pm and is filed under Ads.
You can follow any responses to this entry through the RSS 2.0 feed. 3 Comments | 47 Views
