These ceilings below have got to be the most beautiful ceilings that I have ever seen in my life. Just spectacular and brilliant architectural art! Now putting the appreciation for the artful ceilings aside, this ad campaign is quite confusing and weak in execution (no wonder… it’s from the same marketing agency as the previous post for IG).
Renualt, a multi-brand volume car maker, who conceives, designs, manufactures and markets attractive, safe, environmentally-friendly vehicles (as stated on their website) launched this ad campaign suggesting drivers to ‘look up more often’ while driving …And maybe ‘look up more often’ at the cathedral ceilings while cruising around in the buildings with their Megane Cabriolet convertible. Not so good of an idea, I think!
First, aren’t we supposed to drive looking straight ahead? Second, isn’t driving an outdoor activity on the road? Third, isn’t this about advertising a convertible then how come there is just a small picture of it on each of the prints? I am very impressed with the artwork, but not so much with the slogan and execution.
How can a teddy bear, a cow and a monkey contribute to an ad campaign? Well does a striptease ring a bell? Definitely not an idea in my mind!
IG (Internet Gratis/Internet Group) a free ISP operating a content and ecommerce portal in Brazil has launched an ad campaign with an important message about parental control: “Children can learn many things on the Internet. IG Parental Control. Make the Internet a safe place.”
Although the message is simple and clear, I think the execution is a bit weak. Will parents take the message seriously with these cute stuffed animals undressing themselves? What do you think?
To show how badly air pollution can damage your lungs, a marketing firm by the name of JWT in Hong Kong came up with this extremely creative and effective ’sticky poster’. This promotional poster has a sticky film and over time it collects the dust, dirt and other pollutants to the poster revealing the dirty lungs. This marketing campaign received a great deal of attention from the media in Hong Kong. And sure sticks out in my mind!
Let polluted air speak for itself…
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung
Production: Jimmy Pong
Released: September 2007 Source: Ads of the World
What does Kama Sutra has to do with ready-to-eat microwave meals? Well…apparently Familjen Dafgard, the largest family business in the food sector in Sweden, is trying to get people’s attention about their 10 new meals with the below commercial involving a little boy coming across his dad’s Kama Sutra book just before dinner time. The young one then asked his dad: Dad, what the heck is this? Is this your book Dad? Why is the lady naked? Is she stuck? I can’t imagine a worse scenario than this. How would you handle it if you were in this situation?
Overall the commercial is effective in the sense that it makes the viewers remember the product. But I question the appropriateness of this commercial…
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Published: May 2008 Source: Ads of the World
These ads may be rated R, restricted to 18 years old and older, but it has a very important message. This 2008 LOVE LIFE STOP AIDS campaign is run by the Federal Office of Public Health (SFOPH) and the Swiss Aids Federation. The aim is to empower people to protect themselves against infection with HIV, especially on special occasions like holidays, business trips or parties. Remember to always have condoms with you. You never know when and where you will have the urge to do …you know what! Whether it’s…
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