You have probably seen the latest campaign from Amnesty International that I published back in September 2008, China is getting ready. They are at it again with another ad; the razor barbed wire around the torch. It seems that the campaign was a success because all the news channels are covering the handful of protests surrounding the International Olympic Torch Relay this month. China is the world’s leader in the use of the death penalty. What the Amnesty International are asking for are positive changes such as a reform of the death penalty system, a greater reporting freedom for foreign journalists (who have been overshadowed by stalled reform of detention without trial), repression of human rights defenders and Internet censorship. Is it too much to ask from the world most populated country?
Yes I can tell you I have personally experienced Internet censorship from them. When the post, China is getting ready, first got published Kiwipulse received over 5,000 visitors from a Chinese Forum. The title of the post on the forum was “Look How The Outsider Think About Us”. Then I noticed that my link from that article was removed. I didn’t understand why until I found out that one of the forum’s policies is not to allow any links from outsiders. If I understand this clearly; they don’t like opening themselves to the world and our opinions are not welcome with wide open arms.
Recently, Amnesty International have published an article about the secrecy surrounding death penalty which says that at least 1,252 people were executed in 24 countries and at least 3,347 people were sentenced to death in 51 countries. Many more were simply killed by the state, in secret, in countries including China, Mongolia and Viet Nam. Do you think it will be safe in China during the summer Olympic?
Advertising Agency: DDB Warsaw, Poland
Creative Director: Jozef Dutkiewicz
Art Director: Arkadiusz Pawlik
Copywriter: Natalia Dudek
Published: March 2008 Source: Ads of the World
Although I never took a yoga course before in my life but I think that people who wear yoga clothes looks more active and casual even if they don’t perform yoga. I guess it’s a way for some people to deceive others that they are fit! Below is an ad campaign by Rethink Communications for Karma, a clothing manufacturer specializing in athletic wear located in Vancouver, British Columbia. Since Karma introduced their new Bamboo line in February 2008, it was a breakout success. They are developing and expanding their eco-friendly line and luxury line featuring sumptuous cashmere blends. Rethink Communications has found a very creative way to demonstrate that yoga wear is for everyone!
Coca Cola, the world’s largest soft drink manufacturer, have launched recently the new Coca Cola Zero. Their studies and research have shown that there are so many people who crave for the original Coca Cola taste, but don’t want the sugar. To please their customers (…and of course to cash in more revenue) the marketing plan for Coca Cola Zero has been designed to attract young men and women and the word “Zero” is to indicate that the new drink is completely sugar free. Can you also believe that they went all the way to customize the Coke Zero formulas to fit the different target market; this means that the ingredients will vary depending on the country.
Yes I have tried it myself and can confirmed that Coca Cola Zero tasted better than the old Coca Cola. They used aspartame instead of the high fructose corn syrup for sugar. Check out the funny videos below of their ad campaign using organs that can talk and taste. The brain is definitely more smarter than the one-side eye! Have you tasted the new Coca Cola Zero? Did you notice anything different? Is it better than the old Coca Cola?
If you have been using MSN Messenger to chat or share media files and videos with friends and family, like I do for years, you will know that there is a feature on MSN Messenger that let you create your own space or blog to share photos, music and thoughts with others. This feature is called Windows Live Spaces (also known by its users as MSN Spaces). Personally I think it’s a nice social networking platform where you can start blogging. Of all the gadgets that are available for Windows Live Spaces users, my choice will definitely go to the “Windows Media Player” gadget. This gadget give you ability to play and display music and videos on their Windows Live Spaces.
I have added below their ad campaign to share with you all. I think that the theme in this ad campaign portray a meaningful and suitable message; you can create your own space where your friends and family on MSN Messenger can visit. Yes it’s a world where everybody knows each other.
Windows Live Spaces received an estimated 27 million unique visitors per month. I think I will create a new account with them and see if I can drive some traffic to KiwiPulse // Rock Your World. Do you have a Windows Live Spaces?
How do you show endless pain in pictures? Simply show a wheel that never stop and put people suffering from endless pain on it. I don’t know if the ads will be effective but I like the ideas behind the organization that help people reducing their pain after a natural disaster or war. A big applause goes to Pain Without Borders, a French non-governmental organization supported by the World Health Organization and state-approved, for putting this ad campaign together.
The International Association for the Study of Pain (IASP) defines pain as “an emotional and sensory experience unpleasant related to tissue damage existing or potential or described in terms of such damage.” There are two main types of pain; the sharp pain and the chronic pain. The sharp pain of short duration such as post-operative pain and post-traumatic pain is caused by certain acts and care. In general, chronic pain includes back pain, chronic headaches, and cancer-related neuropathic pain.
I am lucky I live in a country without war and extreme natural disasters. Have you experienced endless pain?
To put an end to endless pain. Make a donation.
War: Cambodia
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