April 18, 2008 – 8:26 pm | Written by KiwiPulse
How do you show endless pain in pictures? Simply show a wheel that never stop and put people suffering from endless pain on it. I don’t know if the ads will be effective but I like the ideas behind the organization that help people reducing their pain after a natural disaster or war. A big applause goes to Pain Without Borders, a French non-governmental organization supported by the World Health Organization and state-approved, for putting this ad campaign together.
The International Association for the Study of Pain (IASP) defines pain as “an emotional and sensory experience unpleasant related to tissue damage existing or potential or described in terms of such damage.” There are two main types of pain; the sharp pain and the chronic pain. The sharp pain of short duration such as post-operative pain and post-traumatic pain is caused by certain acts and care. In general, chronic pain includes back pain, chronic headaches, and cancer-related neuropathic pain.
I am lucky I live in a country without war and extreme natural disasters. Have you experienced endless pain?
To put an end to endless pain. Make a donation.
War: Cambodia
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April 15, 2008 – 12:08 am | Written by KiwiPulse
Check out this ad campaign for the Schick Quattro shaver with the Power of 4 blades. What a clever idea with subliminal message integrated in each ad. I think each ad have a double meaning to it. For all three ads, the first message is that the shaver is extremely sharp with its powerful blades. Can you guess what the second message is for each ad?
Obviously…men look more attractive and sexy with a clean shave.
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April 11, 2008 – 9:13 am | Written by KiwiPulse
I’m very happy today, do you know why? The weather is finally getting nicer and I can feel that it is going to stay that way. This year have been the longest winter season I have experienced in my whole life. Can you believe that last week it was still snowing in Canada? It’s suppose to be the spring time where we can see the bunnies hopping around on the grass and eating some Romanesco broccoli. Just trying to be humorous! Let’s get serious now…my first thought of the warm weather approaching was that are we going to face severe climate change this year?
This reminds me of the message that Al Gore was trying to tell us in his documentary “An Inconvenient Truth”. If we do nothing about it now, it will be too late. We need Heroes that can save our world…Save the cheerleader, Save the world? I wish that it can be that simple, but it’s not. We don’t have super powers that can easily save our planet. But if we all work together we can make a big difference. If we care about our planet, we need to act now to make it a better place!
Why didn’t people vote for Al Gore instead of re-electing George W. Bush? It wasn’t me that contribute to Bush’s win because I’m not a U.S citizen. If you voted for George W. Bush I would like to know why!
OK, that’s enough with my opinion. Check out the ad campaign below entitled “Everyone is Entitled to an Opinion” which was commissioned by Greenpeace by a Chinese firm in Beijing, China. How ironic? Yes we all agreed that the Chinese are entitled to an opinion…just as long as it’s authorized by the government. And what’s more ironic is that Greenpeace, an environmental group, hired an ad agency from a country that’s famous for polluting the environment. What is your take on this ad campaign?
Everyone’s entitled to an opinion. Voice yours at forum.greenpeace.org
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April 8, 2008 – 10:45 am | Written by KiwiPulse
This ad campaign created by Saatchi & Saatchi for Ghent University makes me laugh and in a way clueless! Ghent University is located in the historic town of Ghent in Belgium. It’s one of the largest university in Belgium with over 30,000 students and 6,400 staff members.
I don’t think the ads below are effective at all. What messages are they trying to convey? I will let you guess what wrong with the pictures. I am absolutely clueless about the last ad, I don’t know what to make of it. Maybe you will be able to figure it out.
Do you dare to think? 
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March 28, 2008 – 10:05 am | Written by KiwiPulse
When it comes to Apple advertising campaigns, we can conclude that all their ads are consistent in style but unique at the same time. You probably will remember seeing the famous big prints on big billboards and walls of dark silhouetted characters against bright-colored backgrounds listening to their iPod. This advertising campaign actually are quite effective, especially the silhouettes that are dancing on the TV commercials with attractive up-beat music.
I though that the Apple marketing team have a good formula going there with its advertising. But after being exposed to the ads below, I am having second thoughts. These ads for iPod is totally different from the typical iPod ads. Personally I don’t think it’s well executed. The purpose of the ads is branding, but is this necessary since we all by now know the Apple iPod brand so well. It is well recognized just like Dell, iMac, Google or Coke Cola. Are they trying to attract us with a new illustration concept? These are great illustrations, but to me it just doesn’t fit or sell!
If Apple iPod doesn’t ring a bell to you…Then you are definately missing out a lot! Check out all the awesome gadgets that they have on their website Apples.com.
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