I’m very happy today, do you know why? The weather is finally getting nicer and I can feel that it is going to stay that way. This year have been the longest winter season I have experienced in my whole life. Can you believe that last week it was still snowing in Canada? It’s suppose to be the spring time where we can see the bunnies hopping around on the grass and eating some Romanesco broccoli. Just trying to be humorous! Let’s get serious now…my first thought of the warm weather approaching was that are we going to face severe climate change this year?
This reminds me of the message that Al Gore was trying to tell us in his documentary “An Inconvenient Truth”. If we do nothing about it now, it will be too late. We need Heroes that can save our world…Save the cheerleader, Save the world? I wish that it can be that simple, but it’s not. We don’t have super powers that can easily save our planet. But if we all work together we can make a big difference. If we care about our planet, we need to act now to make it a better place!
Why didn’t people vote for Al Gore instead of re-electing George W. Bush? It wasn’t me that contribute to Bush’s win because I’m not a U.S citizen. If you voted for George W. Bush I would like to know why!
OK, that’s enough with my opinion. Check out the ad campaign below entitled “Everyone is Entitled to an Opinion” which was commissioned by Greenpeace by a Chinese firm in Beijing, China. How ironic? Yes we all agreed that the Chinese are entitled to an opinion…just as long as it’s authorized by the government. And what’s more ironic is that Greenpeace, an environmental group, hired an ad agency from a country that’s famous for polluting the environment. What is your take on this ad campaign?
Everyone’s entitled to an opinion. Voice yours at forum.greenpeace.org
…continue reading the post called Greenpeace: Everyone’s Entitled To An Opinion
This entry was written by KiwiPulse, posted
on Friday, April 11th, 2008 at 9:13 am and is filed under Ads.
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13 Comments | 24 Views
This ad campaign created by Saatchi & Saatchi for Ghent University makes me laugh and in a way clueless! Ghent University is located in the historic town of Ghent in Belgium. It’s one of the largest university in Belgium with over 30,000 students and 6,400 staff members.
I don’t think the ads below are effective at all. What messages are they trying to convey? I will let you guess what wrong with the pictures. I am absolutely clueless about the last ad, I don’t know what to make of it. Maybe you will be able to figure it out.
Do you dare to think? 
…continue reading the post called Ghent University: Dare To Think
This entry was written by KiwiPulse, posted
on Tuesday, April 8th, 2008 at 10:45 am and is filed under Ads.
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When it comes to Apple advertising campaigns, we can conclude that all their ads are consistent in style but unique at the same time. You probably will remember seeing the famous big prints on big billboards and walls of dark silhouetted characters against bright-colored backgrounds listening to their iPod. This advertising campaign actually are quite effective, especially the silhouettes that are dancing on the TV commercials with attractive up-beat music.
I though that the Apple marketing team have a good formula going there with its advertising. But after being exposed to the ads below, I am having second thoughts. These ads for iPod is totally different from the typical iPod ads. Personally I don’t think it’s well executed. The purpose of the ads is branding, but is this necessary since we all by now know the Apple iPod brand so well. It is well recognized just like Dell, iMac, Google or Coke Cola. Are they trying to attract us with a new illustration concept? These are great illustrations, but to me it just doesn’t fit or sell!
If Apple iPod doesn’t ring a bell to you…Then you are definately missing out a lot! Check out all the awesome gadgets that they have on their website Apples.com.
…continue reading the post called iPod: Bring The Whole Rock Band With You
This entry was written by KiwiPulse, posted
on Friday, March 28th, 2008 at 10:05 am and is filed under Ads.
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Do you remember the last time you went to watch an IMAX 3D movie? I notice that the majority of their movies tends to be documentaries ideally suited for institutional venues such as museums and science centers. It’s a true travel adventure each time I am at the IMAX because of the excitement following the cameras to the mysterious space aboard known as the Space Shuttle, to the tallest mountain of all Mount Everest, to the bottom of the wonderful Atlantic ocean, to the coldest place on earth Antarctic …and many other amazing places. These places, for you and I, are where we will probably have very little chances of putting our feet on, only if we are rich or lucky!
The IMAX movies generally have shorter running time than conventional movies lasting around 40 minutes, but that’s enough time to have a quick adventurous tour of the destination. Don’t worry about not being able to find an IMAX theater near you because there are over 280 IMAX theaters in 38 countries of which 60% of them are located in Canada and the United States. What was the last movie that you saw at the IMAX dome? The next time that you are there remember to…
Turn your phone off during the flight.
…continue reading the post called IMAX 3D: Total Immersion
This entry was written by KiwiPulse, posted
on Saturday, March 22nd, 2008 at 10:31 am and is filed under Ads.
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These ads reminds me of my younger day when daddy and mommy was too busy to take care of me. I used to play in my imaginary world with me and I as Hero! I never though that playing with my own clothes could be that fun! I hope the kids these days can play with toys to discover their identity; to help their bodies grow strong, learn cause and effect, explore relationships and practice skills they will need to become adults…But I guess they are now more into high-tech Nintendo Wii.
…continue reading the post called Trends Toy Store: Kids Just Wanna Play
This entry was written by KiwiPulse, posted
on Tuesday, March 18th, 2008 at 1:28 am and is filed under Ads.
You can follow any responses to this entry through the RSS 2.0 feed. 5 Comments | 43 Views
