Have you visited Utah? I have never been there but after watching their adverting (see below) I am very interested and would love to go there one day. Through researching I learned that tourism is a major industry in Utha with year-round outdoor recreational activities and many other attractions. Having five national parks, Utah has the third most national parks in any states after Alaska and California. There are also seven national monuments, two national recreation areas, six national forests, and various state parks and monuments.

The attractions I would like to go and see are Mount Timponogos,  La Sal Mountains and Monument Valley. For now I can only share with you about those places with the research materials.

…continue reading the post Endless Adventure Awaits Us in Utah

One of the creative yet effective strategies used in many advertising campaigns to stimulate the emotions of potential customers is the use of humour. Rather than presenting the product’s features and advantages the advertisers would use funny ideas to evoke positive feelings. These positive feelings can potentially lead to cognitive processes that motivate the recipient to buy the presented product.  Obviously, this is an attempt to appeal to the consumer’s psychological, social, and/or emotional needs. As a result , this needs can best be resolved by the purchase of the product or service. Of course their main objective is for us all to think and say: I want, you want, we all want this thing SO BADLY…so we need to buy it!

Nikon used this strategy to announce the COOLPIX S60 with their new improved Face-priority Auto Focus which can detect up to 12 faces anywhere and in any environment. The Nikon COOLPIX S60 is an advanced and stylish 10-megapixel compact digital camera. The S60 has the same touch screen feature as the iPhone and iPod Touch allowing users to scroll through images, zoom, and move within an image with a swipe or tap of the fingers. The camera also offers advanced features such as Scene Auto Selector, enhanced Face Recognition, Smile Timer with blink detection, time-lapse movies, in-camera retouch and HDMi output. The 10 effective megapixels offer high-resolution and high-quality images while the use of Nikon’s exclusive EXPEED image-processing system (originally designed for its award-winning professional D-SLRs) ensures the data obtained from the image sensor are processed at high speed and with the greatest precision. Mark Pekelharing, Product Manager at Nikon Europe commented: “The COOLPIX S60 is the perfect marriage between technology and style. Nikon has introduced a host of features to make this camera easy to use and packed it with superb innovations derived from our professional D-SLR line for optimal imaging. We are confident that the numerous colour options will appeal to those looking for the combination of quality and good looks in a single package.”

Nikon’s advertising campaign, managed by Euro RSCG Singapore, focused on the camera’s main feature, Face-priority Auto Focus , with three posters below showing various entertaining ways of getting the face detection point across. What a fun and creative execution in each poster! Let’s see if our two eyes can detect faces faster than the COOLPIX S60!

…continue reading the post Nikon S60 Can Detects Up To 12 Faces

The game was televised live in the United States on NBC and was available in 1080i high definition. Once again the game was a success with an average U.S. audience of 98.7 million viewers, this was the most-watched Super Bowl in history, and the second-most-watched U.S. television program of any kind (trailing only the final episode of M*A*S*H in 1983).

Aside from the U.S, the game was broadcast all around the world. An international feed featured Bob Papa and Sterling Sharpe was seen in 230 countries (including Antarctica) over 61 networks and 34 languages. ESPN Latin America also broadcasted across Latin America. Well hope you all have enjoyed watching the collection of Super Bowl XLIII commercials.

…continue reading the post Super Bowl XLIII Commercials 2009: Final

For the second consecutive year Bridgestone was the proud sponsor of the The Super Bowl XLIII halftime show which featured Bruce Springsteen with the E Street Band, The Miami Horns, The Max Weinberge 7 and a gospel choir. The halftime performance consisted of the following songs in order: (1)Tenth Avenue Freeze-Out,(2) Born to Run, (3)Working on a Dream and last but not least (5) Glory Days. With these many songs, each of the numbers had at least one verse removed such that the overall performance fit the 12-minute time limit. Unsure of its legitimacy, Springsteen turned down numerous invitations to play at the Super Bowl in the past, but finally accepted to perform at Super Bowl XLIII after realizing the prestige value. Now, let’s enjoy Part 4 of the The Super Bowl XLIII commercials.

…continue reading the post Super Bowl XLIII Commercials 2009: Part IV

Super Bowl XLIII marked the first time that a 30-second commercial time slot cost up to $3 million US for the airtime alone, excluding production and talent costs. Many traditional advertisers, such as Anheuser-Busch and PepsiCo, was able to buy multiple ads at discounted rates…that’s a few millions in savings during difficult economic time! Surprisingly, all advertising slots were sold out one day before the game, resulting in sales of $206 million US.

The weak economy didn’t stop some companies from spending ‘ big’ on advertising this year at the Super Bowl XLIII game. SoBe and DreamWorks Animation aired a 3-D trailer for the upcoming film Monsters vs. Aliens, along with a 3-D ad for Sobe Life Water. To make their ad campaign more effective, they also gave away about 150 million “ColorCode 3-D” glasses at grocery stores across the country for the ad. With the Big Three US automakers passed up on buying air time, Hyundai took advantage of the opportunity to advertise their new Genesis Coupe in two 30-second commercials.

YouTube’s top five in “Ad Blitz 2009″ saw the two Doritos ads finish first and fifth. The middle three featured E*Trade’s Singing Baby ad, CareerBuilder.com’s “The Official 2009 Super Bowl Commercial” and Pepsi Max’s “I’m Good” finish second through fourth respectively. Now sit back, relax and enjoy the Part III of the Super Bowl XLIII commercials.

…continue reading the post Super Bowl XLIII Commercials 2009: Part III