For the second consecutive year Bridgestone was the proud sponsor of the The Super Bowl XLIII halftime show which featured Bruce Springsteen with the E Street Band, The Miami Horns, The Max Weinberge 7 and a gospel choir. The halftime performance consisted of the following songs in order: (1)Tenth Avenue Freeze-Out,(2) Born to Run, (3)Working on a Dream and last but not least (5) Glory Days. With these many songs, each of the numbers had at least one verse removed such that the overall performance fit the 12-minute time limit. Unsure of its legitimacy, Springsteen turned down numerous invitations to play at the Super Bowl in the past, but finally accepted to perform at Super Bowl XLIII after realizing the prestige value. Now, let’s enjoy Part 4 of the The Super Bowl XLIII commercials.

…continue reading the post Super Bowl XLIII Commercials 2009: Part IV

Super Bowl XLIII marked the first time that a 30-second commercial time slot cost up to $3 million US for the airtime alone, excluding production and talent costs. Many traditional advertisers, such as Anheuser-Busch and PepsiCo, was able to buy multiple ads at discounted rates…that’s a few millions in savings during difficult economic time! Surprisingly, all advertising slots were sold out one day before the game, resulting in sales of $206 million US.

The weak economy didn’t stop some companies from spending ‘ big’ on advertising this year at the Super Bowl XLIII game. SoBe and DreamWorks Animation aired a 3-D trailer for the upcoming film Monsters vs. Aliens, along with a 3-D ad for Sobe Life Water. To make their ad campaign more effective, they also gave away about 150 million “ColorCode 3-D” glasses at grocery stores across the country for the ad. With the Big Three US automakers passed up on buying air time, Hyundai took advantage of the opportunity to advertise their new Genesis Coupe in two 30-second commercials.

YouTube’s top five in “Ad Blitz 2009″ saw the two Doritos ads finish first and fifth. The middle three featured E*Trade’s Singing Baby ad, CareerBuilder.com’s “The Official 2009 Super Bowl Commercial” and Pepsi Max’s “I’m Good” finish second through fourth respectively. Now sit back, relax and enjoy the Part III of the Super Bowl XLIII commercials.

…continue reading the post Super Bowl XLIII Commercials 2009: Part III

With all the cutbacks resulting from the severe economic downturn in the United States due to the global recession, the game was dubbed “The Recession Bowl”. The ticket prices to the game were decreased, restaurants were slow in business, and many parties including parties hosted by Playboy and Sports Illustrated were cancelled. There were also 200 fewer sports journalists covering the game than at Super Bowl XLII the previous year. Even the Big Three automobile makers; Ford, Chrysler and General Motors, decided not to purchase television advertisements following the three companies’ business struggles in 2008 and early 2009.

But that doesn’t stop other companies from taking the opportunity to promote their products. Check out their commercials below.

…continue reading the post Super Bowl XLIII Commercials 2009: Part II

On February 1st 2009 the 43rd Super Bowl game was held at the Raymond James Stadium in Tampa, Florida . This year it was the battle between the American Football Conference (AFC) champion Pittsburgh Steelers and the National Football Conference (NFC) champion Arizona Cardinals to decide the National Football League (NFL) champion for the 2008 season. The Cardinals entered the game in hope of winning their first NFL title since 1947, the longest championship drought in the league! Some would like to call them ‘historically perennial loser’! That being said, I’m not surprised that the Steelers defeated the Cardinals by a score of 27-23, earning their sixth Super Bowl win. The Steelers have now secured sole possession of the record for most Super Bowl wins.

A side from the the exciting actions from the game, of course there must also be the highly budgeted TV commercials (in the millions) for just a 30-second air time. If you have missed all the commercials or just want to see it again, then you are in the right place. I have compiled a collection of almost all the commercials (with the exception of two which is only allowed for viewing in the US) in a five-part series which will get published daily this week for your enjoyment. So stay tuned for the next four parts…to be continued.

…continue reading the post Super Bowl XLIII Commercials 2009: Part I

A journalist in Quebec city by the name of Francis Vachon taped a video of his 9-months-old son, Charles-Edward, playing with his toys and creating baby chaos style in the dinning room. The time lapse of the original video was 4 hours long but amazingly in speed mode with the magic of modern technology the video is truncated to run just for 2 minutes! It’s fascinating to watch the cute little one who is just performing his usual roll-over baby exercise. Oh how wonderful it is to be a baby being care-free with no worries in the world what so ever…I’ll bet little Charles-Edward is very much enjoying his own company along with his toys. I don’t think he knows that he has been rolling for 4 hours!

By the way the song that is playing is in French which translated to English entitled “Ensemble” by Coeur de Pirate. Indeed a great piece of precious moments ensemble!