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Chupa Chups: 50th Anniversary

Posted in Advertising, Video

At a first glance of these ad, I though this was advertising chimney or a cartoon show. But actually these ads are from a candy company called Chupa Chups. Almost everyone will remember seeing Chupa Chups lollipops in convenient stores and sure had tried one or two.  I used to like them a lot when I was a kid…more like addicted to it. If I were to track all the pennies I spent on lollipops when I was a little kid, I would have to say that a big share went to Chupa Chups’ pocket. :P

Chupa Chups is a very well recognized candy brand  ranging  from lollipop, pop, lolly, sucker, to sticky-pop. These candies mainly consist of hardened, flavored sucrose with corn syrup mounted on a stick and intended for sucking or licking. The company started out as a Spanish lollipop company founded by a Barcelona native, Enric Bernat, in 1958. Currently it is owned by the Dutch-Italian multinational corporation Perfetti Van Melle. The company is now selling over 4 billion lollipops per year in 150 countries.

The famous international lollipop company celebrated its 50th anniversary this year. For this occasion, the brand known and loved by children of all ages has launched the festivities by offering fans a collector’s site that looks back at 50 years of history at chupachups.com. They say if you had Chupa Chups before then you speak Chupa Chups. Do you speak Chupa Chups? Yes, I do! :lol:

Do You Speak Chupa Chups?

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Photo Credit: Ads of the World

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Photo Credit: Ads of the World

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Photo Credit: Ads of the World
Chupa Chups: 50 years moving your world
1958 - 2008

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Advertising Agency: 1861united Milan, Italy
Creative Director: Roberto Battaglia Pino Rozzi
Art Director: Marrollo Alice
Copywriter: Serena Toppeta
Photographers: Pierpaolo Ferrari, Tommaso Fiscaletti
Published: December 2007
3 Responses so far
  1. jan on

    look pretty cool, good ideas

  2. Dining Room Table on

    I am totally lost!

  3. atblbvailp on

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