How to Sell Men’s Underwear: Version II
Written on December 25, 2008 by KiwiPulse - Posted in Advertising
Once again JBS is at it using beautiful naked women to advertise men’s underwear. After all, men don’t want to look at naked men. Do you agree?
To view the post of Version 1 that was published back in August please follow this link: How to Sell Men’s Underwear



Advertising Agency: & Co, Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storegaard
Photographers: Rasmus Mogensen, Morten Laursen
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Great find. Cool and sexy adds. I like.
nice pics. the second one is interesting, due to the crumpled tissue :D
I prefer these to the ones you posted in August. Since there’s less clutter, we notice the product more—once we’ve checked the girl out, the underpants are the only thing left.
sexy baby
looks like #3 is pouring soda on cereal
Love the women in boxer…feel sexy to me..
Cool ads! JBS ftw! :)
on the contrary marketing technique
what do you think to sell women underwear ? :)
SOLD! …what was the product again?
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