Okay raise your hand if you have IKEA stores in your country. I might not be able to see you all raising your hands, but I would guess many hands are up. IKEA is the pioneer of the flat-pack design furniture at affordable prices and is now the world’s largest furniture manufacturer. The first IKEA store was opened in Sweden in 1958. The company has 315 stores in 36 countries, most of them in Europe, the United States, Canada, Asia and Australia. Much of IKEA’s furniture is designed to be assembled by the consumer rather than being sold pre-assembled. IKEA claims this permits them to reduce costs and use of packaging by not shipping air; the volume of a bookcase, for example, is considerably less if it is shipped unassembled rather than assembled.

Check out the video below explaining how successful the 2008 IKEA 3D Cover campaign went back in 2007:

“The IKEA Catalogue…A Bestseller! Next to the Bible and Harry Potter, it’s the third most printed publication worldwide. In 2007 we brought to life for the first time…demonstrating the innovative use of the IKEA catalogue as an ambient medium. The living room from the catalogue cover was recreated down to the tiniest detail. So the two-dimensional cover was turned into a three-dimensional installation. Passersby could have their picture taken on the photo set to become a proud owner of…a personalized IKEA catalogue featuring themselves as the cover model. Our teams made stops in shopping malls throughout 24 cities. A total of 7,120 people had their pictures taken on the set. 4,029 people later went to IKEA to pick up their personalized catalogue. That’s more than 56%! So the 3-D Cover not only boosted IKEA’s image, but also increased store traffic!”