iPod: Bring The Whole Rock Band With You

Written on March 28, 2008 by KiwiPulse - Posted in Advertising

When it comes to Apple advertising campaigns, we can conclude that all their ads are consistent in style but unique at the same time. You probably will remember seeing the famous big prints on big billboards and walls of dark silhouetted characters against bright-colored backgrounds listening to their iPod. This advertising campaign actually are quite effective, especially the silhouettes that are dancing on the TV commercials with attractive up-beat music.

I though that the Apple marketing team have a good formula going there with its advertising. But after being exposed to the ads below, I am having second thoughts. These ads for iPod is totally different from the typical iPod ads. Personally I don’t think it’s well executed. The purpose of the ads is branding, but is this necessary since we all by now know the Apple iPod brand so well. It is well recognized just like Dell, iMac, Google or Coke Cola. Are they trying to attract us with a new illustration concept? These are great illustrations, but to me it just doesn’t fit or sell!

If Apple iPod doesn’t ring a bell to you…Then you are definately missing out a lot! Check out all the awesome gadgets that they have on their website Apples.com.

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Advertising Agency: TBWAHuntLascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Illustrators: Colwyn Thomas, Sasan Saidi
Art Director: David Joubert
Copywriter: Lauren Shewitz
Source: Ads of the World [1] [2] [3]

9 Responses so far

Dining Room Table on March 28th, 2008 at 10:47 am
I agree with you. These are pedestrian and the message is difficult to decipher. Not the usual standard at all.
Beautiful Minds on March 29th, 2008 at 2:51 am
I dont use My suffle these days.. And that too after getting the new laptop i am more used to it.. but the earphone sockets in front is a little inconvenient on occasions.. :(

Beautiful Minds’s last blog post..HP DV6701AU and BSNL EV-DO 2.4Mbps
Mike on March 29th, 2008 at 12:00 pm
Hi again! I hate to admit it but I am one of few people who never bought one yet :)

I am far behind the times.

Mike’s last blog post..Street Jams: Electric Funk, Vol. 2
new zealand tourism on March 30th, 2008 at 2:38 pm
Apple did have a good thing going with the old ad campaign, but on the other hand you cannot use the same campaign forever, eventually you need something new.
As for the new ones, they do not appeal to me. They art is too busy, and the pics are so cluttered. The iPod is simple and elegant, so the ads for it should be as well.
K Owusu on March 31st, 2008 at 6:53 pm
I have to agree. Not sure I like these ads as much as the last ones. Even though the old ones appealed to me, I never did purchase one. Actually, I got one free with my mac when they were doing the rebate thing, but gave it to my girlfriend. Not really an ipod person on principle more than anything else.

Anyway, back to the ads. It’s true that eventually they have to use a different ad campaign. You can’t stick to the same one forever. Maybe they chose this one to try and appeal to a different audience, a more artistic audience maybe.
NationalSquib on April 1st, 2008 at 12:33 pm
I guess it may be time to get rid of the 8-track.

NationalSquib’s last blog post..Congress Investigates Globetrotters
Bedroom Furniture on April 2nd, 2008 at 2:03 am
I am an i pod devotee! one i love having allllll my music in one place so i can hear whatever, whenever, and the other reason i love it is, it was a surprise gift from my husband.
Beth on April 4th, 2008 at 10:20 am
I don’t like these ads as much as the old ones we’re all used to. These ads just don’t say iPod to me. But, as mentioned above, Apple can’t use the same ad campaign forever.
santa rosa personal injury on April 14th, 2008 at 10:37 am
Yes I agree that these ads are far from the modern ad campaign that they have been using since the launch of the iPod. However, in their defense this is a change, and change stirs up buzz. By you posting about your thoughts and likes or dislikes about this new campaign, makes their campaign more successful. In my opinion, i think it gives a little edge and “funk” which is what i think they are trying to achieve.

Steve