This is what I call a new source of media space to boost up advertising! Juice Salon found a way to advertise their salon by showing a man’s head with different hairstyles using the escalator. At first, looking at the pictures and seeing how each picture form a new hairdo I thought the idea was brilliant. This will surely generate traffic at an unexpected and unusual place, where all eyes will be focusing at the moving escalator. But if you watch the video and seeing how each hairdo picture form a new style on the guy’s face, you will get a little disappointed. In fact you will only see each hairdo with the face in half of a second. The escalator is running too fast that it can get a bit annoying. Maybe they should make the prints bigger or reduce the speed of the escalator!

“To advertise the wide variety of hairstyling options available at Juice Salon, a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the escalator moved down, it resulted in showcasing of a different hairstyle.“

Advertising Agency: Rediffusion DY&R, India
Source: Ads of the World