Everything Designed By Humans - KiwiPulse // Evolution of Art

Karma: Yoga Wear For All Levels

Posted in Advertising

Although I never took a yoga course before in my life but I think that people who wear yoga clothes looks more active and casual even if they don’t perform yoga. I guess it’s a way for some people to deceive others that they are fit! Below is an ad campaign by Rethink Communications for Karma, a clothing manufacturer specializing in athletic wear located in Vancouver, British Columbia. Since Karma introduced their new Bamboo line in February 2008, it was a breakout success. They are developing and expanding their eco-friendly line and luxury line featuring sumptuous cashmere blends. Rethink Communications has found a very creative way to demonstrate that yoga wear is for everyone!

karmayogawear1

karmayogawear2

karmayogawear3

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Iand Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Hans Sipma
Other additional credits: Steve Pinter
Published: March 2008
Source: Ads of the World [1] [2] [3]
16 Responses so far
  1. BillyWarhol on

    Yer right! that is an Awesome Ad Campaign!! Amazing Visual Imagery!!

    I remember shooting the Opening Party of Lulu Lemon’s New Store in the Distillery District + being blown away by the whole Yoga concept* They should have had Booze tho for the Party - like Wine or something!!

    :lol: Peace*

    p.s. thx fer yer EC ad! Muchas Gracias!! I saw Megan Fox succeeded Jessica Alba aka U as Sexiest Woman!! I’m assuming thass who yer Iconic Avatar is!! :razz:

    BillyWarhol’s last blog post..Swirl 2 New Life!!

  2. Nicole Price on

    Great ads and great clothes. Who wouldn’t wanna wear somethign that looks so good and is so comfy.

    Nicole Price’s last blog post..The Best ‘Money’ Songs Ever

  3. Dorothy Stahlnecker on

    This is great advertising and I want to go everywhere they photographed. The color and design make you feel as though you should breathe deeply. Good stuff..

    Dorothy from grammology
    remember to call gram
    http://www.grammology.com

    Dorothy Stahlnecker’s last blog post..Updates, Cancer and Site improvements

  4. haleyhughes on

    The ads worked for me — I had to go Google Karma yoga wear and find a retailer. :)

    haleyhughes’s last blog post..Life: Can we get on with spring now?

  5. mahdi yusuf on

    thats some pimpin advertising, totally got me looking for similar ads.

  6. shanker Bakshi on

    I am impressed.

    shanker Bakshi’s last blog post..Make Money Online with Clickbooth CPA Network

  7. Seek Health Feel Great on

    A very good way to relax your mind and bosy.. hi passing by from my entrecard

    Seek Health Feel Great’s last blog post..Communicating With Senses To Ease The Pain

  8. Den on

    I like these nice images, smart & calm ads campaign, that’s how I would’ve called it. Very yoga like :smile:
    Den’s last blog post..Wonderful Teeth Whitening With Strawberries

  9. Thrifty on

    Great advertising campaign. My question is, where they actually taken at those places or is this clever usage of Photoshop.

  10. Eva White on

    Yoga is the best stress buster I have ever come across. I love performing yoga.

    Eva White’s last blog post..Celebrity Buzz….

  11. Beth on

    The scenery in these ads is amazing. Very interesting way to show their clothing is versatile whether you like to exercise or whether you like to relax or work.

  12. Cute Anime on

    Yeah, bamboo fabric doesn’t sound like it would be too comfy, but the fibers are actually really good- I knitted a shirt-sweater from bamboo yarn and it was really soft :)

  13. Web Directory on

    Wow amazing work of photography you have there! NO wonder karma was a success. This ad shows how comfy, relaxing their yoga wear is. Looking at your ad not only would want you to wear it on yoga classes but also wear it casually anytime and anywhere you want to.

  14. Keep Fit Yoga on

    Absolutely brilliant!

    Captivating, funny, superb way to communicate the “yogawear for all levels”

    Good find and the one thing I DO like about advertising is where you see creative uses of it like in these ads.

  15. Yoga Postures on

    That is great. Your clothing line looks great. Can’t wait to try them out!

  16. hleudi on

    XbyyV2 njpioiqxnqoi, [url=http://lfjeothyxdzf.com/]lfjeothyxdzf[/url], [link=http://jasvqklonbrb.com/]jasvqklonbrb[/link], http://pxgaxhxntzlt.com/

Leave a Reply

Please note that link dropping, keywords as name, and spam will not be tolerated!

:alien: :angel: :angry: :blink: :blush: :cheerful: :cool: :cwy: :devil: :dizzy: :ermm: :face: :getlost: :biggrin: :happy: :heart: :kissing: :lol: :ninja: :pinch: :pouty: :sad: :shocked: :sick: :sideways: :silly: :sleeping: :smile: :tongue: :unsure: :w00t: :wassat: :whistle: :wink: :wub:
Advertise With KiwiPulse.com
Advertise With KiwiPulse.com

Endless Adventure Awaits Us in Utah

Have you visited Utah? I have never been there but after watching their adverting (see below) I am very interested and would love to go there one day. Through researching I learned..

The Seed By Johnny Kelly

To promote it’s Creative Suite 4 software package, Adobe generously funded the making of ‘The Seed’, a well crafted short stop motion animation directed by Johnny Kelly from London..

Imperial Water Dragon By Kevin Stone

Metalanimation Studio Inc. located in Chilliwack, British Columbia, Canada is pleased to announce the public unveiling of Kevin Stone’s 85 ft long mirror polished stainless steel..

Awesome Drawing Of Albert Einstein

I discovered on Twitter a link to an amazing video of a young talented artist that drew the portrait of the genius Albert Einstein using charcoals. The artist is Ryan Harvey also known..

Nikon S60 Can Detects Up To 12 Faces

One of the creative yet effective strategies used in many advertising campaigns to stimulate the emotions of potential customers is the use of humour. Rather than..