Karma: Yoga Wear For All Levels
April 27, 2008 – 1:22 am | Written by KiwiPulse
Although I never took a yoga course before in my life but I think that people who wear yoga clothes looks more active and casual even if they don’t perform yoga. I guess it’s a way for some people to deceive others that they are fit! Below is an ad campaign by Rethink Communications for Karma, a clothing manufacturer specializing in athletic wear located in Vancouver, British Columbia. Since Karma introduced their new Bamboo line in February 2008, it was a breakout success. They are developing and expanding their eco-friendly line and luxury line featuring sumptuous cashmere blends. Rethink Communications has found a very creative way to demonstrate that yoga wear is for everyone!
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Iand Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Hans Sipma
Other additional credits: Steve Pinter
Published: March 2008
Source: Ads of the World [1] [2] [3]
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WatchUOnline’s last blog post..brian...
Yer right! that is an Awesome Ad Campaign!! Amazing Visual Imagery!!
I remember shooting the Opening Party of Lulu Lemon’s New Store in the Distillery District + being blown away by the whole Yoga concept* They should have had Booze tho for the Party - like Wine or something!!
p.s. thx fer yer EC ad! Muchas Gracias!! I saw Megan Fox succeeded Jessica Alba aka U as Sexiest Woman!! I’m assuming thass who yer Iconic Avatar is!!
BillyWarhol’s last blog post..Swirl 2 New Life!!
Great ads and great clothes. Who wouldn’t wanna wear somethign that looks so good and is so comfy.
Nicole Price’s last blog post..The Best ‘Money’ Songs Ever
This is great advertising and I want to go everywhere they photographed. The color and design make you feel as though you should breathe deeply. Good stuff..
Dorothy from grammology
remember to call gram
http://www.grammology.com
Dorothy Stahlnecker’s last blog post..Updates, Cancer and Site improvements
The ads worked for me — I had to go Google Karma yoga wear and find a retailer.
haleyhughes’s last blog post..Life: Can we get on with spring now?
thats some pimpin advertising, totally got me looking for similar ads.
I am impressed.
shanker Bakshi’s last blog post..Make Money Online with Clickbooth CPA Network
A very good way to relax your mind and bosy.. hi passing by from my entrecard
Seek Health Feel Great’s last blog post..Communicating With Senses To Ease The Pain
I like these nice images, smart & calm ads campaign, that’s how I would’ve called it. Very yoga like
Den’s last blog post..Wonderful Teeth Whitening With Strawberries
Great advertising campaign. My question is, where they actually taken at those places or is this clever usage of Photoshop.
Yoga is the best stress buster I have ever come across. I love performing yoga.
Eva White’s last blog post..Celebrity Buzz….
The scenery in these ads is amazing. Very interesting way to show their clothing is versatile whether you like to exercise or whether you like to relax or work.
Yeah, bamboo fabric doesn’t sound like it would be too comfy, but the fibers are actually really good- I knitted a shirt-sweater from bamboo yarn and it was really soft
Wow amazing work of photography you have there! NO wonder karma was a success. This ad shows how comfy, relaxing their yoga wear is. Looking at your ad not only would want you to wear it on yoga classes but also wear it casually anytime and anywhere you want to.