Kiwi Shoe Polish: For A Dream Polish

I came across a shoe polish brand that has a similar name to my website, Kiwi. Of course with such name there got to be an association with Australia. Indeed it has. The name Kiwi was chosen by the shoe polish inventor, William Ramsay, as a tribute to his wife who is a New Zealander. Kiwi is a dominant shoe polish capturing two-thirds of the market around the world, mainly in the UK and US.

Such a successful company yet still chose sex as their marketing strategy. They say ’sex sells’, but is that true for every product? Check out these hot models beside the shiny polished shoes. Very similar concept to sports cars with hot models…but is it effective for shoe polish?

Kiwi Shoe Polish: For A Dream Polish

Photo Credit: Ads of the World

Photo Credit: Ads of the World

Photo Credit: Ads of the World

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma, Alfred Wong
Art Directors: Brian Ma, Leo Yeung
Copywriters: Alfred Wong, Tony Chan
Photographer: Lester Lee

This entry was written by KiwiPulse, posted on Monday, October 13th, 2008 at 1:26 pm and is filed under Ads. You can bookmark this blog and read the posts later through the RSS Feed. 243 Views

   

   

 4 Comments to Kiwi Shoe Polish: For A Dream Polish

Dining Room Table
2008-10-14 10:09:02
A very large market for Kiwi is the South Asian markets of India, Pakistan and Bangladesh, all old British colonies.

I have serious doubts that these ads will sell Kiwi shoe polish. What is the logic? What is the message?

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Nicole Price
2008-10-19 23:25:12
Hmmm…. very original: use skimpily clad woman in provocative pose to sell…. what? Shoe polish? Like I said, How Original!

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henry
2008-10-26 07:22:10
First impression is,are the advertiser selling shoe or shoe polish?.It’s more of advertising for a shoe to me.I don’t think this advertisement will work with hot girls.Maybe put the models to work on polishing the shoe is better…..regards :-)

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Armen Shirvanian
2008-11-20 15:03:41
The size of the shoes in the advertisement is enough for one to remember the concept if it shows up again in the future. The shoe polish company could be unconcerned about getting their company noticed as of yet, and more concerned with getting the large shoe concept out now, and later adding more material directed towards the shininess of the shoes.

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