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Kofukan Therapy Center: Press To Relax

Posted in Advertising

When I first saw this ad from Kofukan Therapy Center in Brazil, I wasn’t clear about the message on the poster; “Press to Relax”. After some research I found that they are advertising a new technique of massage called “Shiatsu“. By pressing on the poster you will hear a popping noise similar to the ribs cracking on the body. What a clever idea to put two sheets of bubble wrap behind the poster to create such noise effect!

Shiatsu is a Japanese massage tradition with “Shi” meaning finger and “atsu” meaning pressure. The Shiatsu technique refers to the use of fingers and palm of one’s hand to apply pressure to particular sections on the surface of the body for the purpose of correcting the imbalances of the body and for maintaining and promoting health. It is also a method contributing to the healing of specific illnesses. It was discovered by Tokujiro Namikoshi when he was 7 years old while treating his mother’s rheumatoid arthritis with only his thumbs and palms. He later founded the Japan Shiatsu College in Tokyo in 1940. Many of his graduates now practice in Japan and overseas. He died at the age of 95 in 2000, but people will remember him as the great shiatsu master.

I think the technique must be very effective for maintaining and promoting health, since it has been around for so long. In my mind getting a good massage include an experienced massage therapist and the right atmosphere i.e. lighting and temperature. And last but no least, getting pressed on the right spot! :roll:

kofukan1

kofukan2

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director: Fernando Freitas
Copywriter: Chiquinho Lucchini
Photographer: Rodrigo Paredes
Released: April 2008
Source: Ads of the World
15 Responses so far
  1. Dorothy Stahlnecker on

    I always wondered what that meant..well explained and very interesting. And the sound effects terrific..great minds, great sounds…

    Dorothy from grammology
    remember to call gram
    http://www.grammology.com

    Dorothy Stahlnecker’s last blog post..My X moved in with my daughter and her family….Questions from Noah

  2. CrAzY Working Mom on

    Very clever marketing!

    CrAzY Working Mom’s last blog post..CarniBull

  3. Bedroom Furniture on

    A good massage is relaxing both in body and mind. Nice idea to use the bubble wrap there :)

  4. Chris on

    Ill check dis out.. tnx :mrgreen:

    Chris’s last blog post..Kitchie Nadal Love Letter Album 2008

  5. Mohamad on

    Cool poster :lol:
    Mohamad’s last blog post..New Incredible Hulk Trailer.

  6. Eva White on

    I like massage. I would definitely try and find out more about this new way therapy.

    Eva White’s last blog post..Celebrity Buzz….

  7. Best Video Collection on

    Wow, this is the creative ads poster..really attractive one..hurmm..nice marketing ads.. :smile:

    The best way to relax your mind is watch always the funny video..laugh is the best medicine. :wink:

    Best Video Collection’s last blog post..140. Best Crash Compilation Video

  8. Adam on

    haha very cool idea. plus bursting bubble wrap is very relaxing.

    Adam’s last blog post..Major Stumble!!

  9. Nicole Price on

    I have been reading a lot about Shiatsu lately. Sure it must be very relaxing. Would love to get it done without burning a hole in my pocket.

    Nicole Price’s last blog post..Freebies (Again?)

  10. final fantasy xi gil on

    You’ve not heard of Shiatsu before? I suggest you get down to your nearest holistic therapy pracitioner and give it a go. There’s nothing like it!

  11. bloggernoob on

    haha. that’s pretty awesome. actually a pretty neat idea for a poster. nice find kiwi!

    bloggernoob’s last blog post..Feasibility study of your next website

  12. Lolita on

    Wow…I’m very interested to try pressing the poster :).

  13. pmonchet on

    Nice. Very interesting.

    pmonchet’s last blog post..A Minute of Prayer

  14. Web Directory on

    Taking in Medicine every time you feel pain is not always good. It is better to find natural ways to correct imbalances of the body and maintaining good health. If Shiatsu does all that, why not try it? Besides its healing effect it’s very relaxing too! You’ll realize, what wonders a massage can do for your body.

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