LifeStyles: Get Some NYC Condom
Posted in Advertising
This year for Valentine’s Day, the city of New York has released this new condom package design with the same latex condoms as in the LifeStyles brand. The package design was designed by Fuseproject. “Help bring condoms out of the closet” said Yves Behar, founder of FuseProject.
“Reminiscent of a condom shape warped into the surface of one’s leather wallet, the NYC Condom’s approachable shape and friendly brand helps create an air of openness and acceptance, thus removing the stigma of the condom as something to be ashamed off.”
I guess it’s time to get some NYC condom :!:



Source: Yonko Design
Designer: FuseProject [ Via: Core77 ]
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A very difficult product to advertise, this has been done very tastefully and with effect.
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