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McDonald: Use The Trash Can

Posted in Advertising

I have always been living near a McDonald’s restaurant and as a result I have seen so many ads from McDonald.  It’s not just near home but wherever I go I see their ads. They sure do not give up in convincing people to consume their fast food?  For me , being lazy at cooking doesn’t help much in escaping from them! And now they are putting plasma TV in their restaurants…I guess they want people to stay more longer to munch on more fast food or to eventually feel attached to the restaurant so that they will come back, who knows.

Here’s an advertising campaign completely different from what they are usually trying to promote. Instead of introducing a new menu they are reminding people to ‘use the trash can’. It’s nice to see they are trying to keep the Earth clean but I wonder if it’s more about good public relation for them. What do you think?

Let’s Keep the city nice. Use the trash can.

mcdonaldangrywall1

Photo credit: Ads of the World

mcdonaldangrywall2

Photo credit: Ads of the World

mcdonaldangrywall3

Photo credit: Ads of the World

mcdonaldangrywall4

Photo credit: Ads of the World
Advertising Agency: DDB Denmark
Creative Director: Patrik Danielson
Art Director / Copywriters: Bue Peitersen, Mikkel Møller
Photographer: Christian Stæhr
Published: July 2008
10 Responses so far
  1. Dining Room Table on

    Social consciousness and McDonalds! Anyway, the ads are quite effective if only people will notice them! The media to choose will be the challenge.

  2. Paid Online Free Surveys on

    Of all the litter I come across… McDonalds definitely takes the cake. You can’t walk down any block in Manhattan without seeing a McDonald’s cup or wrapper. Its good to see them being proactive in helping keep the earth cleaner.

  3. Fahad on

    I like these ads and yeah, they should help in getting people noticed about this important issue. Mabybe advertising through tv commercials will be more successful?

    Fahads last blog post..Top 10 Best P2P File Sharing Software

  4. Lolita on

    In my place Mconalds is the only 24 hours restaurant. It has lot customers everyday. I guess its adv which shown that they care about environmental issue is good to build good image and will attract more and more cutomers.

  5. chuck norris dude on

    I am not sure do ads help at all. It’s the same thing with anti-smoking ads. People don’t see them. I asked more then 10 of my friends who smoke about the writings on the cigarette packs. They never noticed that. NEVER AT ALL.

    I guess it’s all about what kind of person you are. Some of us care for certain issues, some of us do not.

  6. Jage on

    Let’s start from ourself, so others will follow

    Jages last blog post..Motorola ROKR E8 Specification

  7. fedya on

    this is inspiring, I just wish they had adds like this in lower economy neigborhoods,ghetto’s, etc. this way they could actually maybe become not ghetto. because when it’s clean it seems more nice and civilized.

    http://www.zsportscars.blogspot.com/

    fedyas last blog post..The Scorpion is a Hydrogen/Gasoline Mix Supercar

  8. fedya on

    great message that could improve America and it’s communities.

    fedyas last blog post..The Scorpion is a Hydrogen/Gasoline Mix Supercar

  9. martin miller-yianni on

    I think they should put the juck food in bins as well.

    martin miller-yiannis last blog post..Yambol Bazaar Garden

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