KIWIPULSE // ROCK YOUR WORLD

McDonald’s Around The World

   

With the successful expansion of McDonald’s into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent subject of public debates about obesity, corporate ethics and consumer responsibility. McDonald’s restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day.

McDonald’s has become emblematic of globalization, sometimes referred as the “McDonaldization” of society. The Economist magazine uses the “Big Mac Index”: the comparison of a Big Mac’s cost in various world currencies can be used to informally judge these currencies’ purchasing power parity. Because McDonald’s is closely identified with United States culture and lifestyle, its international business expansion has been termed part of Americanization and American cultural imperialism.

 

Source: Wikipedia [1] [2]