Olay Total Effects: Surgical Makers’ Break
March 13, 2008 – 1:25 am | Written by KiwiPulse
This ad campaign from Olay doesn’t strike to me as effective or interesting. What is the message that they are trying to get across? Are they trying to tell us that this Total Effects 7x anti-aging cream, which is enriched with vitamins and minerals, will combat the seven signs of skin aging and there’s no need for the the ladies to go under the knife! For that fact, the surgeons will have lots of spare time to doodle on faces! Also, what do they mean when they say “surgical makers can do prettier things”?
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Photographer: Vincent Dixon
Source: Ads of the World [1] [2] [3]
Posted in Ads
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Its Surgical “markers” can do prettier things. I think its a pretty effective idea. Does sell to me.
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Yes peculiarly enough, women seem to like these visuals. For men, I suppose that it does not make sense, to draw lines all over women’s faces and spoil the looks!
The ad is clever, but the message probably isn’t immediately obvious to someone casually flipping through a magazine.
Is Olay total effects that effective as they claim to be?
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I think if I were casually leafing through a magazine and came across these, I’d stop to take a look - and that’s the whole idea. So from that point of view they work - not too sure if using a womans’face as a drawing board is such a good idea though!
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i think it is effective to some. maybe it depends on the skin type?
about the ads, it does not make sense to me.
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Hmmm, a bit indecipherable that ad.