The idea of using the Olympic games as advertising doesn’t surprised me much. This month everything seem to concentrate on the Olympic games. Making sure not to miss out on this chance Banco Bradesco, one of the four biggest banks in Brazil, launched an advertising campaign with the Olympics games as the theme. Internationally, Bradesco has branches in New York, Grand Cayman and Nassau. They also have financial subsidiaries and affiliations in Nassau, Luxembourg, Buenos Aires, Grand Cayman and Tokyo.
The sports metaphor of this ad campaign is quite creative. But does an Olympian need more than one skill to win?
Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon
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The best skill you could use is persistence and focus. That wins the Olympics
Olympic athletes, all of them, need so much more than skill. I read some of their training routines, and I most definitely will not be following that regime for like one day, let alone years
I have never heard of Bradesco before, and I reside in NY.
I’d have to say the last ad is my favorite of the bunch.