Olympics: You Need To Have A Lot Of Skills
Written on August 20, 2008 by KiwiPulse - Posted in Advertising
The idea of using the Olympic games as advertising doesn’t surprised me much. This month everything seem to concentrate on the Olympic games. Making sure not to miss out on this chance Banco Bradesco, one of the four biggest banks in Brazil, launched an advertising campaign with the Olympics games as the theme. Internationally, Bradesco has branches in New York, Grand Cayman and Nassau. They also have financial subsidiaries and affiliations in Nassau, Luxembourg, Buenos Aires, Grand Cayman and Tokyo.
The sports metaphor of this ad campaign is quite creative. But does an Olympian need more than one skill to win?
Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Vico Benevides
Copywriter: Isabella Paulelli
Photographer: Vincent Dixon
Endless Adventure Awaits Us in Utah
Have you visited Utah? I have never been there but after watching their adverting (see below) I am very interested and would love to go there one day. Through researching I learned..
The Seed By Johnny Kelly
To promote it’s Creative Suite 4 software package, Adobe generously funded the making of ‘The Seed’, a well crafted short stop motion animation directed by Johnny Kelly from London..
Imperial Water Dragon By Kevin Stone
Metalanimation Studio Inc. located in Chilliwack, British Columbia, Canada is pleased to announce the public unveiling of Kevin Stone’s 85 ft long mirror polished stainless steel..
Awesome Drawing Of Albert Einstein
I discovered on Twitter a link to an amazing video of a young talented artist that drew the portrait of the genius Albert Einstein using charcoals. The artist is Ryan Harvey also known..
Nikon S60 Can Detects Up To 12 Faces
One of the creative yet effective strategies used in many advertising campaigns to stimulate the emotions of potential customers is the use of humour. Rather than..
this approach is quite interesting as nowadays it is very important to possess an abundance of skills to win
Truth be told, an Olympian needs more than just skill. They need fitness, heart, desire and the will to win. You can give someone the latest shoes bikes or whatever, but without the rest they will lag at the end.
Sires last blog post..The F Word, When No Other Word Will Do
But then we all multitask don’t we
Nicole Prices last blog post..Sale at Macy’s!!
My friend is a professional athlete and his experience is that the effort is what gets you ahead. I dunno about the skills necessary, but the competition is tougher then ever and you got to practice and train more then the next guy. So, if you do 3 hours, he will make it 4. The other guy will raise it to 5 and so on.
The best skill you could use is persistence and focus. That wins the Olympics :)
That photo is really well done, very provoking.
Olympic athletes, all of them, need so much more than skill. I read some of their training routines, and I most definitely will not be following that regime for like one day, let alone years :shock:
Very interesting concept as far as the ads go.
I have never heard of Bradesco before, and I reside in NY.
I’d have to say the last ad is my favorite of the bunch.
Leave a Reply