When it comes to Apple advertising campaigns, we can conclude that all their ads are consistent in style but unique at the same time. You probably will remember seeing the famous big prints on big billboards and walls of dark silhouetted characters against bright-colored backgrounds listening to their iPod. This advertising campaign actually are quite effective, especially the silhouettes that are dancing on the TV commercials with attractive up-beat music.
I though that the Apple marketing team have a good formula going there with its advertising. But after being exposed to the ads below, I am having second thoughts. These ads for iPod is totally different from the typical iPod ads. Personally I don’t think it’s well executed. The purpose of the ads is branding, but is this necessary since we all by now know the Apple iPod brand so well. It is well recognized just like Dell, iMac, Google or Coke Cola. Are they trying to attract us with a new illustration concept? These are great illustrations, but to me it just doesn’t fit or sell!
If Apple iPod doesn’t ring a bell to you…Then you are definately missing out a lot! Check out all the awesome gadgets that they have on their website Apples.com.

…continue reading the post iPod: Bring The Whole Rock Band With You



