KIWIPULSE // ROCK YOUR WORLD

Pain Without Borders: Put An End To Endless Pain

April 18, 2008 – 8:26 pm | Written by KiwiPulse

How do you show endless pain in pictures? Simply show a wheel that never stop and put people suffering from endless pain on it. I don’t know if the ads will be effective but I like the ideas behind the organization that help people reducing their pain after a natural disaster or war. A big applause goes to Pain Without Borders, a French non-governmental organization supported by the World Health Organization and state-approved, for putting this ad campaign together.

The International Association for the Study of Pain (IASP) defines pain as “an emotional and sensory experience unpleasant related to tissue damage existing or potential or described in terms of such damage.” There are two main types of pain; the sharp pain and the chronic pain. The sharp pain of short duration such as post-operative pain and post-traumatic pain is caused by certain acts and care. In general, chronic pain includes back pain, chronic headaches, and cancer-related neuropathic pain.

I am lucky I live in a country without war and extreme natural disasters. Have you experienced endless pain?

To put an end to endless pain. Make a donation.
War: Cambodia

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Schick Quattro: The Power Of 4

April 15, 2008 – 12:08 am | Written by KiwiPulse

Check out this ad campaign for the Schick Quattro shaver with the Power of 4 blades. What a clever idea with subliminal message integrated in each ad. I think each ad have a double meaning to it. For all three ads, the first message is that the shaver is extremely sharp with its powerful blades. Can you guess what the second message is for each ad?

Obviously…men look more attractive and sexy with a clean shave.

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Greenpeace: Everyone’s Entitled To An Opinion

April 11, 2008 – 9:13 am | Written by KiwiPulse

I’m very happy today, do you know why? The weather is finally getting nicer and I can feel that it is going to stay that way. This year have been the longest winter season I have experienced in my whole life. Can you believe that last week it was still snowing in Canada? It’s suppose to be the spring time where we can see the bunnies hopping around on the grass and eating some Romanesco broccoli. Just trying to be humorous! Let’s get serious now…my first thought of the warm weather approaching was that are we going to face severe climate change this year?

This reminds me of the message that Al Gore was trying to tell us in his documentary “An Inconvenient Truth”. If we do nothing about it now, it will be too late. We need Heroes that can save our world…Save the cheerleader, Save the world? I wish that it can be that simple, but it’s not. We don’t have super powers that can easily save our planet. But if we all work together we can make a big difference. If we care about our planet, we need to act now to make it a better place!

Why didn’t people vote for Al Gore instead of re-electing George W. Bush? It wasn’t me that contribute to Bush’s win because I’m not a U.S citizen. If you voted for George W. Bush I would like to know why!

OK, that’s enough with my opinion. Check out the ad campaign below entitled “Everyone is Entitled to an Opinion” which was commissioned by Greenpeace by a Chinese firm in Beijing, China. How ironic? Yes we all agreed that the Chinese are entitled to an opinion…just as long as it’s authorized by the government. And what’s more ironic is that Greenpeace, an environmental group, hired an ad agency from a country that’s famous for polluting the environment. What is your take on this ad campaign?

Everyone’s entitled to an opinion. Voice yours at forum.greenpeace.org

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Grand Theft Auto IV: Paradis In Liberty City

April 10, 2008 – 1:21 am | Written by KiwiPulse

One of the games that I have been following and playing is Grand Theft Auto (GTA). On April 29, 2008 the fourth release of GTA will be available to everyone on Playstation 3 and Xbox 360. You have probably heard of this game because Rockstar have been marketing the game heavily using different forms of media which includes television ads, internet videos, viral marketing and a redesigned website.

The game will be set in Liberty City which is heavily based on two U.S cities, New York City and New Jersey. It’s the story of Niko Bellic, an Eastern European in his mid 30s, who was persuaded to move to Liberty City by his cousin, Roman. Roman claimed that he was living a fabulous life in a mansion with sexy women, hot tubs and sports cars. Niko, with his own personal problems at home, decided to come to Liberty City to pursue the “American Dream”. Roman’s claims turn out to be lies to hide his own failures. In reality he only owns a small taxi business and is heavily in debt with a lot of people chasing after him. That’s why he wants Niko to work for him. He desperately needs Niko’s support, hence the reason he deceived Niko into travelling to Liberty City. Together they seek to pursue gangster glory in a chaotic and violent world.

What I find interesting in this release is the Multiplayer feature which support 16 players. But the game only allows you to play deathmatch and racing game. As a big fan of this game, I can’t wait until it is released! Are you a fan of GTA games?

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Ghent University: Dare To Think

April 8, 2008 – 10:45 am | Written by KiwiPulse

This ad campaign created by Saatchi & Saatchi for Ghent University makes me laugh and in a way clueless! Ghent University is located in the historic town of Ghent in Belgium. It’s one of the largest university in Belgium with over 30,000 students and 6,400 staff members.

I don’t think the ads below are effective at all. What messages are they trying to convey? I will let you guess what wrong with the pictures. I am absolutely clueless about the last ad, I don’t know what to make of it. Maybe you will be able to figure it out.

Do you dare to think?

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