KIWIPULSE // ROCK YOUR WORLD

Surfrider: Beach Pollution Into Perspective

Do you know how clean our beaches and oceans are? The best people to ask is surely the Surfrider Foundation, a non-profit environmental organization whose main focus is the protection and enjoyment of the world’s oceans, waves and beaches for all people through conservation, activism, research and education. The organization was founded in 1984 by a handful of visionary surfers in Malibu, California. Today the Surfrider Foundation have over 50,000 members and 80 chapters worldwide.

They bring us this ad campaign from Saatchi & Saatchi with all kinds of surprises that we may find in our beaches and oceans. Will you enjoy your time on the beach with these Catch of the Day?

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

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This entry was written by KiwiPulse, posted on Saturday, May 10th, 2008 at 12:15 pm and is filed under Ads. You can bookmark this blog and read the posts later through the RSS Feed. 8 Comments

ALAC: Was Last Night Really Worth It?

I always thought that my body can handle up to 24 pack of beer by occasion. Well to be frank…I never reach more than 8 beers and with some shooters I will sure fall asleep in no time. The ad campaign below brought by ALAC ( The Alcohol Advisory Council of New Zealand ) are trying to change the drinking culture that costs the country greatly. They are delivering a message that” it’s not the drinking, it’s how we’re drinking.” As explained on their website: ” We don’t drink in a measured fashion. We bank our drinking and we spend it all at once and this is when the most harm happens.”

I have visited their website and found a lot of helpful information that I didn’t know before which will help me to drink more safely during my next hockey playoff games with friends. I am sure everyone will find the info on the website helpful as well. One message from their website stand out in my mind and I would like to share it with everyone: “Drinking alcohol is your choice, you choose whether to make it good or bad. Listen to your body and think about your limit - and tomorrow morning”.

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This entry was written by KiwiPulse, posted on Monday, May 5th, 2008 at 5:03 am and is filed under Ads. You can bookmark this blog and read the posts later through the RSS Feed. 18 Comments

Kofukan Therapy Center: Press To Relax

When I first saw this ad from Kofukan Therapy Center in Brazil, I wasn’t clear about the message on the poster; “Press to Relax”. After some research I found that they are advertising a new technique of massage called “Shiatsu“. By pressing on the poster you will hear a popping noise similar to the ribs cracking on the body. What a clever idea to put two sheets of bubble wrap behind the poster to create such noise effect!

Shiatsu is a Japanese massage tradition with “Shi” meaning finger and “atsu” meaning pressure. The Shiatsu technique refers to the use of fingers and palm of one’s hand to apply pressure to particular sections on the surface of the body for the purpose of correcting the imbalances of the body and for maintaining and promoting health. It is also a method contributing to the healing of specific illnesses. It was discovered by Tokujiro Namikoshi when he was 7 years old while treating his mother’s rheumatoid arthritis with only his thumbs and palms. He later founded the Japan Shiatsu College in Tokyo in 1940. Many of his graduates now practice in Japan and overseas. He died at the age of 95 in 2000, but people will remember him as the great shiatsu master.

I think the technique must be very effective for maintaining and promoting health, since it has been around for so long. In my mind getting a good massage include an experienced massage therapist and the right atmosphere i.e. lighting and temperature. And last but no least, getting pressed on the right spot!

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director: Fernando Freitas
Copywriter: Chiquinho Lucchini
Photographer: Rodrigo Paredes
Released: April 2008
Source: Ads of the World

This entry was written by KiwiPulse, posted on Saturday, May 3rd, 2008 at 3:30 pm and is filed under Ads. You can bookmark this blog and read the posts later through the RSS Feed. 14 Comments

Amnesty International: Beijing 2008

You have probably seen the latest campaign from Amnesty International that I published back in September 2008, China is getting ready. They are at it again with another ad; the razor barbed wire around the torch. It seems that the campaign was a success because all the news channels are covering the handful of protests surrounding the International Olympic Torch Relay this month. China is the world’s leader in the use of the death penalty. What the Amnesty International are asking for are positive changes such as a reform of the death penalty system, a greater reporting freedom for foreign journalists (who have been overshadowed by stalled reform of detention without trial), repression of human rights defenders and Internet censorship. Is it too much to ask from the world most populated country?

Yes I can tell you I have personally experienced Internet censorship from them. When the post, China is getting ready, first got published Kiwipulse received over 5,000 visitors from a Chinese Forum. The title of the post on the forum was “Look How The Outsider Think About Us”. Then I noticed that my link from that article was removed. I didn’t understand why until I found out that one of the forum’s policies is not to allow any links from outsiders. If I understand this clearly; they don’t like opening themselves to the world and our opinions are not welcome with wide open arms.

Recently, Amnesty International have published an article about the secrecy surrounding death penalty which says that at least 1,252 people were executed in 24 countries and at least 3,347 people were sentenced to death in 51 countries. Many more were simply killed by the state, in secret, in countries including China, Mongolia and Viet Nam. Do you think it will be safe in China during the summer Olympic?

Advertising Agency: DDB Warsaw, Poland
Creative Director: Jozef Dutkiewicz
Art Director: Arkadiusz Pawlik
Copywriter: Natalia Dudek
Published: March 2008
Source: Ads of the World

This entry was written by KiwiPulse, posted on Thursday, May 1st, 2008 at 1:36 am and is filed under Ads. You can bookmark this blog and read the posts later through the RSS Feed. 16 Comments

Karma: Yoga Wear For All Levels

Although I never took a yoga course before in my life but I think that people who wear yoga clothes looks more active and casual even if they don’t perform yoga. I guess it’s a way for some people to deceive others that they are fit! Below is an ad campaign by Rethink Communications for Karma, a clothing manufacturer specializing in athletic wear located in Vancouver, British Columbia. Since Karma introduced their new Bamboo line in February 2008, it was a breakout success. They are developing and expanding their eco-friendly line and luxury line featuring sumptuous cashmere blends. Rethink Communications has found a very creative way to demonstrate that yoga wear is for everyone!

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This entry was written by KiwiPulse, posted on Sunday, April 27th, 2008 at 1:22 am and is filed under Ads. You can bookmark this blog and read the posts later through the RSS Feed. 13 Comments