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Pantene: More Than Just A Shampoo

Posted in Advertising, Video

I guess i don’t really need to tell you what is the conditioning shampoo Pantene. If you have a TV at home, I’m pretty sure you have already seen one of their ads with a woman model showing nice long hair. They started producing Pantene print and television ads in the late 80s with the following slogan, “Don’t hate me because I’m beautiful”. It’s totally different from what we see today with the magic stick in Photoshop. To be honest with you, I though the ad campaign below was a Wonderbra ad. But of course I was wrong, your hair will be the second thing I will look at if you have two pair of boobs bigger than my head.

make sure your hair is the second thing he’ll notice about you.

pantene1

Photo Credit: Ads of the World

pantene2

Photo Credit: Ads of the World
Behind a great man there is always a woman who uses a great shampoo.

pantene3

Photo Credit: Ads of the World

pantene4

Photo Credit: Ads of the World
Hair power.

pantene5

Photo Credit: Ads of the World

pantene6

Photo Credit: Ads of the World
1980s Pantene Commercial Don’t Hate me because I’m beautiful.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Photographer: Paulo Macini
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008
7 Responses so far
  1. Dining Room Table on

    I have just discovered a new side to you. A very nice one too!

  2. Nicole Price on

    Sure with the women I would notice the hair second, but with the guys, I would notice the hair first and foremost!

  3. Lagu on

    more than just a shampoo if i see the women :D

  4. Eva White on

    well well, with the women, i wonder what they are actually advertising!!

  5. Eva White on

    Like the hair twister shot also. Very nice.

  6. yexwyztz on

    pBFenE gjewygzbumsd, [url=http://glvkihxeqwza.com/]glvkihxeqwza[/url], [link=http://yzwoiepxfjmq.com/]yzwoiepxfjmq[/link], http://kznowldymmqo.com/

  7. McSquirrel Lover on

    :devil: squirrels :biggrin:

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