I guess i don’t really need to tell you what is the conditioning shampoo Pantene. If you have a TV at home, I’m pretty sure you have already seen one of their ads with a woman model showing nice long hair. They started producing Pantene print and television ads in the late 80s with the following slogan, “Don’t hate me because I’m beautiful”. It’s totally different from what we see today with the magic stick in Photoshop. To be honest with you, I though the ad campaign below was a Wonderbra ad. But of course I was wrong, your hair will be the second thing I will look at if you have two pair of boobs bigger than my head. 
Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Photographer: Paulo Macini
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008
