Prime Personal Banking: Time And Life

   

With a first glance at these ads, I’ll bet that you would think this ad campaign is for watches. It would make sense if it was from a watch company, but actually it was launched by a bank to promote personal banking. Although the art direction is impressive and creative just like the IG and Renault Megane Cabriolet ad campaigns, but the message once again is very cloudy. What are they trying to tell us?

Time and Life. If you don’t have the first, you don’t have the second.

Time for skiing…

Time for enjoying the sunny weather…

Time for playing tennis…

Time for tasting wonderful drinks…

Time for sailing the sea…

Time for enjoying a nice meal…

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director / Creative Director: Alexandre Gama
Art Director: Márcio Ribas
Copywriter: Patrícia Leme
Photographer: Cássio Vasconcellos
Illustrators: Roberto Jun, Daniel Leão
Artist: Sang
Digital Retouch: Daniel Leão, Alexandre Calvin
Source: Ads of the World [1] [2] [3] [4] [5] [6]

   

This entry was written by KiwiPulse, posted on Wednesday, July 30th, 2008 at 4:34 am and is filed under Ads. You can bookmark this blog and read the posts later through the RSS Feed. 4 Views

   

   

 18 Comments to Prime Personal Banking: Time And Life

Alyssum
2008-07-30 09:35:39
They are all very well designed… perhaps they are conceptual watches too?

Alyssums last blog post..A Sad Story

Reply to this comment
 
The Cashern
2008-07-30 10:04:10
I like the time for enjoying a nice meal… it is perfect for me.

Reply to this comment
 
Dining Room Table
2008-07-30 10:58:31
You are absolutely right. There is no message about the product coming through! If I read this ad, I would not know what product was being sold, as even the watches do not carry any brand!

Reply to this comment
 
Thrifty
2008-08-01 02:22:14
Have to agree with Dining Room Table but the designs are really great

Reply to this comment
 
sHaE-sHaE
2008-08-01 09:05:17
I love the ads. Very creative from a design concept, but the marketing could cause the company to fail a bit in print. No one would know what they were advertising right away and will only remember the watches.

sHaE-sHaEs last blog post..Old School Friday: Motown

Reply to this comment
 
SEO Tips
2008-08-01 09:24:29
The concept is awesome, and the designs are brilliant. Whether the message comes across is vey much debatable though!

Reply to this comment
 
SEO Tips
2008-08-01 09:33:08
Beautifully done! The message gets lost though…

Reply to this comment
 
Nicole Price
2008-08-01 23:38:42
The first one looked a little random to me and then made sense when i saw the rest. Very clever!

Nicole Prices last blog post..Custom T-shirts

Reply to this comment
 
Lolita
2008-08-02 02:40:55
But when we don’t have money, I don’t think we can enjoy those activities too…

Reply to this comment
 
Henry
2008-08-02 09:39:10
Very creative and ingenious way of using time as advertisement. I’m putting a link from my blog.Have a nice day :lol:
Henrys last blog post..Blockbuster show of the year @ your cinema

Reply to this comment
 
Warhammer Online
2008-08-05 08:38:54
Excellent design, the tennis one is the best :smile:

Reply to this comment
 
Jonathan
2008-08-05 19:59:00
This reaks of an ad campaign design for advertising geeks and not consumers. Totally ineffective, IMO, but some of those are nice watches!

Jonathans last blog post..Trees In The Delta

Reply to this comment
 
Paul Maurice Martin
2008-08-05 20:28:34
Isn’t a lot of marketing like that? For decades I’ve scratched my head watching TV trying to figure out why a picture of a whatever should make me want to buy a something else…

Paul Maurice Martins last blog post..“Lady Love” – or “Oh, What a Night…”

Reply to this comment
 
Dining Room Table
2008-08-06 00:29:07
Ad Guru Ogilvy said that only 50% of advertising is good. The problem is identifying which 50% is effective! The litmus test is always,”does the ad sell the product?”. In this case, the creative side of the agency has indeed won. But sadly, I doubt that the ad will sell the product, which is personal banking.

Reply to this comment
 
vishnu @ beautiful minds
2008-08-06 03:23:35
ha.., may be they are telling us to find some time to get in to the bank and apply for some loan to enjoy all those stuffs lke skiing and all..

Ps… Its all coz u said that its for personal banking :)
vishnu @ beautiful mindss last blog post..WebHostGeeks - for those who are in search of a good host

Reply to this comment
 
The best quotes
2008-08-07 09:51:48
I love all of them!!!

Reply to this comment
 
Wordless Wednesday: Time’s A Wasting | Hey Shae!Subscribed to comments via email
2008-09-17 00:01:54
[...] [Source] Rate this: 3.0 yahooBuzzArticleHeadline = “Wordless Wednesday: Time’s A Wasting”; http://heyshae.com/blog/?p=1243 [...]

Reply to this comment
 
sa
2008-10-08 09:56:06
this very nice, thank you.

Reply to this comment
 
Name (required)
E-mail (required - never shown publicly)
URL
Subscribe to comments via email
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> in your comment.
:D :-) :( :o 8O :? 8) :lol: :x :P :oops: :cry: :evil: :twisted: :roll: :wink: :!: :?: :idea: :arrow: :| :mrgreen: