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Prime Personal Banking: Time And Life

Posted in Advertising

With a first glance at these ads, I’ll bet that you would think this ad campaign is for watches. It would make sense if it was from a watch company, but actually it was launched by a bank to promote personal banking. Although the art direction is impressive and creative just like the IG and Renault Megane Cabriolet ad campaigns, but the message once again is very cloudy. What are they trying to tell us?

Time and Life. If you don’t have the first, you don’t have the second.

Time for skiing…

primepersonalbanking1


Time for enjoying the sunny weather…

primepersonalbanking2

Time for playing tennis…

primepersonalbanking3

Time for tasting wonderful drinks…

primepersonalbanking6

Time for sailing the sea…

primepersonalbanking4

Time for enjoying a nice meal…

primepersonalbanking5

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director / Creative Director: Alexandre Gama
Art Director: Márcio Ribas
Copywriter: Patrícia Leme
Photographer: Cássio Vasconcellos
Illustrators: Roberto Jun, Daniel Leão
Artist: Sang
Digital Retouch: Daniel Leão, Alexandre Calvin
Source: Ads of the World [1] [2] [3] [4] [5] [6]
18 Responses so far
  1. Alyssum on

    They are all very well designed… perhaps they are conceptual watches too?

    Alyssums last blog post..A Sad Story

  2. The Cashern on

    I like the time for enjoying a nice meal… it is perfect for me.

  3. Dining Room Table on

    You are absolutely right. There is no message about the product coming through! If I read this ad, I would not know what product was being sold, as even the watches do not carry any brand!

  4. Thrifty on

    Have to agree with Dining Room Table but the designs are really great

  5. sHaE-sHaE on

    I love the ads. Very creative from a design concept, but the marketing could cause the company to fail a bit in print. No one would know what they were advertising right away and will only remember the watches.

    sHaE-sHaEs last blog post..Old School Friday: Motown

  6. SEO Tips on

    The concept is awesome, and the designs are brilliant. Whether the message comes across is vey much debatable though!

  7. SEO Tips on

    Beautifully done! The message gets lost though…

  8. Nicole Price on

    The first one looked a little random to me and then made sense when i saw the rest. Very clever!

    Nicole Prices last blog post..Custom T-shirts

  9. Lolita on

    But when we don’t have money, I don’t think we can enjoy those activities too…

  10. Henry on

    Very creative and ingenious way of using time as advertisement. I’m putting a link from my blog.Have a nice day :lol:
    Henrys last blog post..Blockbuster show of the year @ your cinema

  11. Warhammer Online on

    Excellent design, the tennis one is the best :smile:

  12. Jonathan on

    This reaks of an ad campaign design for advertising geeks and not consumers. Totally ineffective, IMO, but some of those are nice watches!

    Jonathans last blog post..Trees In The Delta

  13. Paul Maurice Martin on

    Isn’t a lot of marketing like that? For decades I’ve scratched my head watching TV trying to figure out why a picture of a whatever should make me want to buy a something else…

    Paul Maurice Martins last blog post..“Lady Love” – or “Oh, What a Night…”

  14. Dining Room Table on

    Ad Guru Ogilvy said that only 50% of advertising is good. The problem is identifying which 50% is effective! The litmus test is always,”does the ad sell the product?”. In this case, the creative side of the agency has indeed won. But sadly, I doubt that the ad will sell the product, which is personal banking.

  15. vishnu @ beautiful minds on

    ha.., may be they are telling us to find some time to get in to the bank and apply for some loan to enjoy all those stuffs lke skiing and all..

    Ps… Its all coz u said that its for personal banking :)

    vishnu @ beautiful mindss last blog post..WebHostGeeks - for those who are in search of a good host

  16. The best quotes on

    I love all of them!!!

  17. Wordless Wednesday: Time’s A Wasting | Hey Shae! on

    [...] [Source] Rate this: 3.0 yahooBuzzArticleHeadline = “Wordless Wednesday: Time’s A Wasting”; http://heyshae.com/blog/?p=1243 [...]

  18. sa on

    this very nice, thank you.

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