These ceilings below have got to be the most beautiful ceilings that I have ever seen in my life. Just spectacular and brilliant architectural art! Now putting the appreciation for the artful ceilings aside, this ad campaign is quite confusing and weak in execution (no wonder… it’s from the same marketing agency as the previous post for IG).

Renualt, a multi-brand volume car maker, who conceives, designs, manufactures and markets attractive, safe, environmentally-friendly vehicles (as stated on their website) launched this ad campaign suggesting drivers to ‘look up more often’ while driving …And maybe ‘look up more often’ at the cathedral ceilings while cruising around in the buildings with their Megane Cabriolet convertible. Not so good of an idea, I think!

First, aren’t we supposed to drive looking straight ahead? Second, isn’t driving an outdoor activity on the road? Third, isn’t this about advertising a convertible then how come there is just a small picture of it on each of the prints? I am very impressed with the artwork, but not so much with the slogan and execution.