Renault Megane Cabriolet: Look Up More Often
These ceilings below have got to be the most beautiful ceilings that I have ever seen in my life. Just spectacular and brilliant architectural art! Now putting the appreciation for the artful ceilings aside, this ad campaign is quite confusing and weak in execution (no wonder… it’s from the same marketing agency as the previous post for IG).
Renualt, a multi-brand volume car maker, who conceives, designs, manufactures and markets attractive, safe, environmentally-friendly vehicles (as stated on their website) launched this ad campaign suggesting drivers to ‘look up more often’ while driving …And maybe ‘look up more often’ at the cathedral ceilings while cruising around in the buildings with their Megane Cabriolet convertible. Not so good of an idea, I think!
First, aren’t we supposed to drive looking straight ahead? Second, isn’t driving an outdoor activity on the road? Third, isn’t this about advertising a convertible then how come there is just a small picture of it on each of the prints? I am very impressed with the artwork, but not so much with the slogan and execution.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Márcio Ribas
Copywriter: Isabella Paulelli
Digital Retouch: Alessandra Perez
Published: April 2008
Source: Ads of the World [1] [2] [3] [4] [5] [6]
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I can’t figure out what the connection is either! Strange!
The mandala like ads are visually stunning, how relevant they are is open to debate though!
No really sure how this all fits together??? I don’t like the wording on look up whilst driving I have always been taught to keep eyes on the road!!
some very cool pictures. some kinda make me dizzy
Great ceiling design. I hope to have one in my bedroom so I could have great view before sleep
Beautiful sights, but so NOT a good idea to convince one to look up while driving. Hard enough to keep them from looking down at their cellphones!
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I think they might have those little carts with batteries to take you around, and that’s what you are supposed to be driving.
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