Schick Quattro: The Power Of 4
April 15, 2008 – 12:08 am | Written by KiwiPulse
Check out this ad campaign for the Schick Quattro shaver with the Power of 4 blades. What a clever idea with subliminal message integrated in each ad. I think each ad have a double meaning to it. For all three ads, the first message is that the shaver is extremely sharp with its powerful blades. Can you guess what the second message is for each ad?
Obviously…men look more attractive and sexy with a clean shave.
Obviously…ladies like to be hairless (maybe not ball!)
Obviously…it can’t be a complete job if the ‘pussy cat’ is not trimmed.
Advertising Agency: JWT, New York, USA
Co-President: Ty Montague
Chief Creative Officer: Ty Montague
Executive Creative Director: Andrew Clarke
Creative Directors: Raphael Milczarek, Luca Grelli
Art Director: Keshni Sharma
Photographer: John Clang
Retoucher: First Base Digital Imaging UK
Source: Ads of the World [1] [2] [3]
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wow!I`m acually doing a report on the moai and these pictures are really helpful. Great...
Absolutely fantastic. Great creative work.
Hey…where is the shaving cream? sm
I was about to ask that.
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Good adv always come from reative ideas…Good job.
Pretty good idea and execution too. But personally i like guys with hairy chests
Very interesting work, i wonder if they actually made the tattoos like that?
I like it a lot. Especially the hairless tiger looks like one of those naked cats. Nice arts.
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I love this…and I wonder if the tattoos are real. Wonderful ideas, who and where are these minds when we need them most….
Dorothy from grammology
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http://www.grammology.com
Dorothy Stahlnecker’s last blog post..Shame, do you know it?
Yeah, who shaves with only water? These are creative ads though.
Very intelligent idea. Great execution. Subtle messages that don’t make the ads look cheap in any way.
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Those pictures are just awesome! I love that ads are getting more creative! Thanks for the images.
~Paul
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The tiger is definitely the best out of the bunch. The concepts are amazing. You do not need cream these razors are just so good.
Great ad campaign. How did they do it? I wish I could come up with something like that for my company.