Surfrider: Beach Pollution Into Perspective

Posted in Advertising

Do you know how clean our beaches and oceans are? The best people to ask is surely the Surfrider Foundation, a non-profit environmental organization whose main focus is the protection and enjoyment of the world’s oceans, waves and beaches for all people through conservation, activism, research and education. The organization was founded in 1984 by a handful of visionary surfers in Malibu, California. Today the Surfrider Foundation have over 50,000 members and 80 chapters worldwide.

They bring us this ad campaign from Saatchi & Saatchi with all kinds of surprises that we may find in our beaches and oceans. Will you enjoy your time on the beach with these Catch of the Day? :???:

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

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playground

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
Source: Ads of the World [1] [2] [3] [4] [5] [6] [7]

12 Responses so far

Dorothy Stahlnecker on
This is exactly why you wear beach shoes while walking or swimming at the beach. I’m sure this is just a glimpse of what really lurks out there.

My best,
Dorothy from grammology
remember to call gram
http://www.grammology.com

Dorothy Stahlnecker’s last blog post..The Chemo Gang
Bedroom Furniture on
OOOOh very effective anti litter ad campaign! The irony of supposedly packing and selling rubbish is a great way to get across the statement!
Forest Parks on
This is an amazing campaign. The global environmental problems are really starting to employ some amazing people to create hard hitting campaigns. I guess the passion and urgency is perfect to breed such creativity.

Forest Parks’s last blog post..Bigger Blogger, Conn V Cow is on
MarketingDeviant on
Thank god I don’t swim. I’ll end up being mutated after a swim.

MarketingDeviant’s last blog post..Kill with a Borrowed Knife
Lolita on
Yaikss…I haven’t swum at beach for a long time and will never again. Thanks to Surfrider Foundation who has brought this issue to our attention.
Web Directory on
It is always such a wonderful feeling when families go out on vacations and go to beaches. Kids play around, swimming and having a good time. This ad is to awaken and call on people that we must do our part in keeping our beaches/ oceans clean so that our kids and their future kids may still experience the wonders of our beaches and oceans through conservation.
Top Rated on
Uggg! Yeeech! Pretty darn gross, but effective. Especially when you realize the stuff really came from actual beaches.

Top Rated’s last blog post..My Six Word Memoir
Thrifty on
Xcellent post, effective and it gets its message across. I prefer the cigarettes the most.
Lee on
Effective I think, it caught my eye. At first just when page was loading before I read anything I thought the condoms were squid lol.
Greg Watson on
This is brilliant ideas. should implement in the whole states.
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