Trends Toy Store: Kids Just Wanna Play
March 18, 2008 – 1:28 am | Written by KiwiPulse
These ads reminds me of my younger day when daddy and mommy was too busy to take care of me. I used to play in my imaginary world with me and I as Hero! I never though that playing with my own clothes could be that fun! I hope the kids these days can play with toys to discover their identity; to help their bodies grow strong, learn cause and effect, explore relationships and practice skills they will need to become adults…But I guess they are now more into high-tech Nintendo Wii.
There’s no use giving clothes. Kids just wanna play.
Advertising Agency: Bronx Comunication, Curitiba, Brazil
Creative Director / Copywriter: Alexandre Silveira
Art Director: Rafael Gos
Photographer: Jonas Costa
Published: March 2008
Source: Ads of the World [1] [2] [3]
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Frankly, I do not think much of the advertisements. Who are they aiming these ads at? What is the USP that they are offering over anyone else?
It’s a Brazilian agency that made these ads. So I guess they are aiming the English people from Brazil. I tried to find some informations about the store but I didn’t find any. I guess it’s an advertising for the opening of this new toy store.. Only the future can tell us!
KiwiPulse’s last blog post..Trends Toy Store: Kids Just Wanna Play
I think the ads are interesting and creative. But it’s odd to say “There’s no use giving clothes”, when the clothes are being used with the toys!
Frankly i dont get it!
And my kids love it when they get clothes so it didnt make any sense to me
The best part of being kids is we can be anyone we want in our imagination…I used to play pretending to be a woman hero too :)…