You Can't Escape From McDonald And Coca-Cola | Everything Designed By Humans

You Can’t Escape From McDonald And Coca-Cola

Posted in Advertising

A collaboration between Coca-Cola and McDonald’s in the promotion for drinks at McDonald’s restaurants is indeed very creative. This is what I call ‘kill two birds with one stone’ or in other words ‘promote two products in one advertising campaign’. Regular Cola-Cola to people using the stairs and Cola-Cola Light to those who chose the escalators. What will you choose.. the stairs or the escalators? Either way, you can’t escape from McDonald and Coca-Cola. Overall, great execution!

McDonald’s / Coca-Cola: Stairs and Escalators

mcdonald and coca cola1

Photo Credit: Ads of the World
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors / Copywriters: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Photographer: Alexander Pihl

12 Responses so far

mike on
I was always a little afraid of escalators. I would take the stairs. I like the regular Coke though anyway so fine with me :)
danfoss inverters on
what no cherry coke lift?
Free Demo Forex Account on
What a great advertisement. It is really creative an would make me wanna take the stairs. That way people wouldn’t think I drank diet.
gwen on
The Diet Coke should be on the stairs, Typical attitude I’ll drink a diet soda and then take the lazy way to get to the next level.
salon equipment wholesale on
haha. They know how to promote product.So I think that from this two company you can’t escape.Even in some very small village in Africa they found Coca Cola commercial.
Till
london dentists on
it beats advertising on buses i guess?
salon equipment wholesale on
Of course. How I forgot about that. Here we have whole buses painted in red and with big sign of Coca Cola, I mean all painted in commercial.
Till
Debra on
It’s a very clever promotion, almost on a subliminal level. It’t not necessarily something that you’d notice initially…. just some bring red colors with a message seeping into your brain.
Cashmere on
What is someone wanted just plain old water. No coke or variation please!
Thrifty Cars on
Just love the advertising but then again Coke has always has great idea’s on selling their brand
Ratu on
and also we cant escape from Mc Donald and coca cola because all the world already exist
Vishal on
Yes Creative thinking in the advertisement
Vishal´s last blog post: Question everything with wis.dm